Summary This position is responsible for establishing and managing effective communication plans that identify target audiences, appropriate messages, activities, and resources needed for change management by incorporating multiple channels to manage expectations and disseminate project progress. Responsible for supporting and guiding facility and external stakeholders about My HealtheVet (MHV) online presence and web content and leads innovations to keep the facility MHV program on the cutting-edge. Responsibilities Duties Include but are not limited to the following: Establishes, develops, and implements local My HealtheVet (MHV)-related goals and strategies managing progress toward goals and measuring their efficiency, effectiveness, and overall achievement. Identifies responsible parties, tracks progress, including monitoring goals/activity status, and reports status/progress to medical center management. Formulates a marketing strategy from research, reports, products, and organizational data. Designs, conducts, and evaluates innovative means to advertise and market products of the MHV and Social Media Program. Analyzes participation trends, customer markets, needs of the consumer, and advises the VAMC/HCS leadership team on concerns and trends. Delivers presentations to all levels of the VAMC/HCS, service organizations, Veterans, family members and caregivers. Conducts market research to identify commercial products for evaluation in VA environments to design and manage commercial software product pilots. Develops multimedia campaign materials (e.g., printed articles, brochures, videos) to enlighten target population. Researches and writes articles, news releases, and briefs for inclusion in publications and for release to other media. Uses the Internet to maximize outreach efforts. Applies advertising and marketing techniques to material produced to include color dynamics, reading grade level, graphics and design, journalistic writing, etc. Serves as the facility liaison with VISN, national MHV Program Office, and National Help Desk to ensure correct, current, and accurate portrayal of information is provided to meet objectives. Planning and scheduling regular and recurring work on a quarterly and annual basis, or direct assignments of similar duration. Adjust staffing levels or work procedures within the Connected Care Service to accommodate resource allocation decisions made at higher echelons. Plan and establish the work schedules, deadlines, and standards for acceptable work; Track progress and quality of performance; arrange for subordinates to conduct any required inspections. Decide on the acceptability, rejection, or correction of work products or services, and similar matters which may affect payment to the contractor. Analysis functional clinical and business process changes or impact to clinical guidelines in terms of policies, procedures, and user behaviors. Works with clinical and administrative management as the functional subject matter experts to identify and manage significant changes in the way employees will integrate in the fabric of VA care and the Patient Centered Medical Home. Performs other duties as assigned. Work Schedule: Monday through Friday 7:00am - 3:30pm Virtual: This is not a virtual position. Position Description/PD#: Supervisory Communications Specialist/PD113660 Relocation/Recruitment Incentives: Not Authorized Critical Skills Incentive (CSI): Not Authorized Permanent Change of Station (PCS): Not Authorized Requirements Conditions of Employment You must be a U.S. Citizen to apply for this job All applicants tentatively selected for VA employment in a testing designated position are subject to urinalysis to screen for illegal drug use prior to appointment. Applicants who refuse to be tested will be denied employment with VA. Selective Service Registration is required for males born after 12/31/1959 Subject to background/security investigation Selected applicants will be required to complete an online onboarding process. Acceptable form(s) of identification will be required to complete pre-employment requirements (https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents). Effective May 7, 2025, driver's licenses or state-issued dentification cards that are not REAL ID compliant cannot be utilized as an acceptable form of identification for employment. Participation in the seasonal influenza vaccination program is a requirement for all Department of Veterans Affairs Health Care Personnel (HCP) As a condition of employment for accepting this position, you will be required to serve a 1-year probationary period or 2-year trial period during which we will evaluate your fitness and whether your continued employment advances the public interest. In determining if your employment advances the public interest, we may consider: your performance and conduct; the needs and interests of the agency; whether your continued employment would advance organizational goals of the agency or the Government; and whether your continued employment would advance the efficiency of the Federal service. Upon completion of your probationary period or trial period, your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest. Qualifications To qualify for this position, applicants must meet all requirements by the closing date of this announcement, 03/04/2026. Time-In-Grade Requirement: Applicants who are current Federal employees and have held a GS grade any time in the past 52 weeks must also meet time-in-grade requirements by the closing date of this announcement. For a GS-11 position you must have served 52 weeks at the GS-09. The grade may have been in any occupation, but must have been held in the Federal service. An SF-50 that shows your time-in-grade eligibility must be submitted with your application materials. If the most recent SF-50 has an effective date within the past year, it may not clearly demonstrate you possess one-year time-in-grade, as required by the announcement. In this instance, you must provide an additional SF-50 that clearly demonstrates one-year time-in-grade. Note: Time-In-Grade requirements also apply to former Federal employees applying for reinstatement as well as current employees applying for Veterans Employment Opportunities Act of 1998 (VEOA) appointment. You may qualify based on your experience and/or education as described below: Specialized Experience: You must have one year of specialized experience equivalent to at least the next lower grade GS-09 in the normal line of progression for the occupation in the organization. Examples of specialized experience include: provide social media management; experience with a variety of personal technology devices and how they interface; developing multimedia materials such as printed articles, brochures or videos, to distribute information to the public; deliver training and presentations; develop and administer user experience surveys, collect data results, implement suggestions or provide solutions; leading or delegating work to subordinates. OR, Education: Applicants may substitute education for the required experience. To qualify based on education for this grade level you must have Ph.D. or equivalent doctoral degree or 3 full years of progressively higher level graduate education leading to such a degree or LL.M., if related. OR, Combination: Applicants may also combine education and experience to qualify at this level. You must have an combination of specialized experience and education beyond graduate level education (in excess of 2 full years of progressively higher level graduate education) and specialized experience to meet total experience requirements. You will be rated on the following Competencies for this position: Analysis and Problem Solving Communications Customer Service Technical Competence Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religions; spiritual; community; student; social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Note: A full year of work is considered to be 35-40 hours of work per week. Part-time experience will be credited on the basis of time actually spent in appropriate activities. Applicants wishing to receive credit for such experience must indicate clearly the nature of their duties and responsibilities in each position and the number of hours a week spent in such employment. Physical Requirements: The work is predominantly sedentary and does not require any special physical effort but requires walking, bending, and lifting. The work requires considerable use of a computer monitor and extensive typing. Travel may be required in the performance of duties to attend meetings and conferences. Physical demands associated with airline and automobile travel include driving, walking, bending, twisting, and lifting. For more information on these qualification standards, please visit the United States Office of Personnel Management's website at https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/. Education A transcript must be submitted with your application if you are basing all or part of your qualifications on education. Note: Only education or degrees recognized by the U.S. Department of Education from accredited colleges, universities, schools, or institutions may be used to qualify for Federal employment. You can verify your education here: http://ope.ed.gov/accreditation/. If you are using foreign education to meet qualification requirements, you must send a Certificate of Foreign Equivalency with your transcript in order to receive credit for that education. For further information, visit: https://sites.ed.gov/international/recognition-of-foreign-qualifications/. Additional Information This job opportunity announcement may be used to fill additional vacancies. If you are unable to apply online or need an alternate method to submit documents, please reach out to the Agency Contact listed in this Job Opportunity Announcement. Under the Fair Chance to Compete Act, the Department of Veterans Affairs prohibits requesting an applicant's criminal history prior to accepting a tentative job offer. For more information about the Act and the complaint process, visit Human Resources and Administration/Operations, Security, and Preparedness (HRA/OSP) at The Fair Chance Act.
