What You'll Do
Challenge the status quo. Shape digital journeys. Make an impact.
Are you a digital marketing leader who thrives at the intersection of strategy, technology, and customer experience? At Principal, we're looking for a Digital Marketing Senior Strategist to own and evolve our flagship digital experience at www.principalam.com-helping turn complex customer needs into intuitive, high-impact digital journeys.
In this highly visible role, you'll act as the digital journey product owner, partnering across marketing, digital, and technology teams to deliver meaningful improvements to how customers engage with our brand. Reporting to the Head of U.S. Segment and Digital Marketing, you'll influence priorities, guide execution, and ensure customer insights are embedded in everything we deliver.
What You'll Do
Own and evolve Principal Asset Management's website-ensuring performance, stability, and continuous improvement of www.principalam.com .
Lead major web initiatives, including migrating legacy and regional sites into a unified digital experience.
Serve as the go-to digital expert, managing website and analytics questions, insights, and requests across the organization.
Translate business and customer needs into action, gathering requirements and partnering with digital and technology teams to prioritize and deliver enhancements.
Drive strategic growth initiatives, including user identification, journey mapping, and lead nurturing across digital channels.
Set and manage priorities, breaking down complex work into clear, value-driven roadmaps aligned with business objectives.
Collaborate and influence across teams, leveraging strong partnerships to solve problems, innovate, and deliver customer-centric solutions.
Who You Are
Bachelor's degree or equivalent experience.
7+ years of experience in digital strategy, journey ownership, or product management.
Experienced in journey mapping, lead nurturing, and data-informed decision-making.
A strong communicator who can influence, align, and negotiate with diverse stakeholders.
Strategic, collaborative, and comfortable operating in complexity.
Experience in asset management or financial services, particularly with financial advisor or institutional investor audiences, is a plus.
Why Principal
Operating at the intersection of financial services and technology, Principal builds solutions that help people and businesses achieve long-term financial security. As a purpose-led organization with more than 140 years of trust, we're committed to innovation, integrity, and putting customers first.
Join us-and help shape digital experiences that truly matter.
Salary Range Information
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$104400 - $187200 / year
Salary Details
The following locations are examples of market-specific salary ranges across different geographies.
Des Moines, IA: $110,200 - $148,200 / year
Charlotte, NC: $116,000 - $156,000 / year
Chicago IL / Denver, CO: $127,600 - $171,600 / year
New York City / Seattle, WA: $139,200 - $187,200 / year
Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible
No
Location
This role will be located in either Des Moines IA, Seattle WA, New York NY, Charlotte NC, Chicago IL or Denver CO and will benefit from an in-office hybrid work arrangement blending at least three office days in a typical workweek with remote work.
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any @type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)
Investment Code of Ethics
For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site (https://www.principal.com/about-us/careers) to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date
2/17/2026
Most Recently Posted Date
2/17/2026
