Sales Representative

Ziegler Inc. • Fergus Falls, MN • 6d ago

Ziegler CAT is seeking a driven and customer focused Branch Sales Representative to support branch level and area growth by identifying new customer opportunities, generating leads, and converting prospects into Building Construction Products (BCP) equipment sales. This role emphasizes outbound prospecting, customer acquisition, and close collaboration with the marketing team to increase demand, drive transactions, and expand the dealership's presence in the small to mid-sized construction equipment market.

Responsibilities:

Identify and pursue new customer opportunities through outbound calls, local outreach, and participation in community events

Handle inbound branch walk-in and sales calls

Collaborate with the marketing team to develop and execute targeted lead-generation campaigns aligned with branch goals

Responding to leads within company-defined response time

Achieves consistent weekly call activity quotas to align with productivity matrix

Validate and contact assigned accounts, ensuring accurate contact data exists and working to create self-generated leads

Represent the dealership at fairs, parades, customer events, and local shows to build brand awareness and capture new leads

Uncover customer needs and align them with appropriate BCP solutions

Schedule and conduct product demos, prepare and present quotes, and perform off-site trade-in inspections

Convert leads to new BCP sales through consultative selling, persistent follow-up, and strong relationship-building

Partner with outside sales representatives, service teams, and technical coordinators to ensure seamless customer experience

Maintain accurate CRM records and provide marketing with feedback on lead quality and campaign performance

Update equipment pricing sheets and assist with new machine display selection, layout, and movement

Assist with local retail efforts when branch retail champion is unavailable

Support Parts and Rental customers during peak times

Qualifications

High school diploma or GED required; Bachelor's degree with concentration in business or related field preferred

1-3 years of sales experience, preferably in equipment, or other customer-facing selling environments

Mechanical or equipment aptitude with the ability to understand construction machine applications and customer value

Strong communication and interpersonal skills

Experience using CRM systems and digital marketing tools for activity tracking, lead management, and pipeline development

Self-starter with a hunter mentality and a passion for driving growth

Must have and maintain a clean driving record for off-site visits

Travel:

Up to 10% within the local territory

Minimum Physical Qualifications

Working conditions may be indoor and/or outdoor. Noise level may be moderate at times. - Position will include standing, sitting, walking, use of hands, talking, and hearing. This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

SEE YOURSELF AT ZIEGLER

Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today!

The total compensation (base plus incentive) for this position is

$74,200.00 to $111,300.00

Starting wage is dependent on skills, experience, and education. Along with competitive pay, full time positions are benefits eligible which includes:

Health, Dental, Vision and Life Insurance

15 days of PTO your first year, accrual starts day 1

9 paid holidays

401(k) plan with company contribution and match

HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year

Short-Term and Long-Term Disability Insurance, FSA & EAP

Paid Parental Leave & Funeral Leave

Fitness membership discount

Education Assistance

At Ziegler Inc. we're committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

What We Can Offer You

Competitive pay

Health, dental/orthodontia, vision & life insurances

Paid time off (PTO) - 15 days to start

9 Paid holidays

401(k) contributions & match

HSA, Ziegler contributes up to $1000 tax-free annually

STD & LTD Insurance, FSA & EAP

Paid Parental Leave & Funeral Leave

Fitness membership discount

Ongoing training

Education assistance

Advancement opportunities

Safe, clean, and friendly work environment

Military Friendly

Ziegler employs a wide variety of former U.S. Armed Services personnel. We actively hire those with prior military experience and accommodate the needs of Reserve and National Guard members.

Build Your Career at Ziegler

Ziegler sells and services CAT® construction and mining equipment, generators and industrial engines in Minnesota and Iowa, as well as AGCO agricultural equipment across Minnesota, Iowa and Missouri. Ziegler has a team focus, a first-class reputation for service, and a healthy work-life balance. We train our employees to do things the Ziegler Way - the right way -and then we take it one step further. If you're a talented, hard-working and down-to-earth person, you'll fit in perfectly here.

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