Company description
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.
Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method-we go where ideas will work best.
We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.
Overview
The Account Director - Loyalty Marketing is a senior leader responsible for overseeing automotive client relationships and driving the success of a complex loyalty CRM program. This role provides strategic leadership and execution oversight across data-driven loyalty campaigns, spanning email, text, gamification, and other digital marketing channels.
As a trusted advisor, the Account Director delivers strategic data and technology direction while working through Epsilon's cross-functional teams. With deep expertise in CRM, loyalty, and data-driven marketing, this role helps shape strategy, guide internal teams, and identify business growth opportunities for Epsilon. The work you support will directly shape the customer experience for one of the automotive industry's largest brands, giving you the opportunity to see your contributions reflected in large-scale campaigns. This role will report to the Sr. Director - Loyalty Marketing as part of a highly collaborative, supportive team.
Responsibilities
RESPONSIBILITIES
Serve as the senior, day-to-day strategic lead and client liaison, overseeing campaigns across email, text, gamification, and other digital channels
Translate client feedback into clear, actionable direction for internal teams and external partners, ensuring requested changes are implemented accurately and efficiently
Provide senior-level oversight of program execution by partnering with project management and account team members to establish timelines, mitigate risks, and ensure on-time, high-quality delivery
Ensure delivery excellence by providing final quality assurance across complex campaigns, validating the customer experience and data requirements prior to launch
Lead the development of client proposals and program strategies and ensuring seamless alignment across internal teams, external partners, and client collaborators
Proactively advise clients on loyalty trends, emerging procedures, and cross-channel optimization opportunities, partnering with Epsilon subject matter experts, as needed
Collaborate with client and internal analytics and strategy teams to translate performance insights into actionable campaign enhancements, new platforms, and valuable services
Provide mentorship and support team development for account and technical project manager team members
Foster strong team dynamics and effective collaboration across account, data, technical, teams, and external business partners
Qualifications
DESIRED SKILLS
Self-directed leader with a strong sense of ownership and accountability
Exceptional organizational skills with a focus on accuracy, follow-through, and delivery excellence
Loyalty program and CRM strategy development and execution experience
Polished executive presence with the ability to communicate effectively at senior client and leadership levels
Skilled at translating complex client needs into clear, innovative, and actionable strategies
Thrives in a fast-paced environment, adapting quickly to change and ambiguity
Demonstrated success in leading and developing high-performing teams
QUALIFICATIONS
Bachelor's degree or equivalent experience
10+ years marketing, account management, consulting, or related experience required
Experience with a loyalty program and the auto industry is highly preferred
Leadership experience managing client teams and overseeing large or complex accounts
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.
You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.
Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $121,315 - $166,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/31/2026.
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