ABX Marketing Manager

OKTA • Bellevue, WA • 1h ago

Get to know Okta
Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We're building a world where Identity belongs to you.
ABX Marketing Manager
About the Role
We are seeking a highly strategic and results-driven ABX Marketing Manager to own, develop, and execute our Account-Based Experience 1:few strategy for our most strategic and high-value target accounts. This role is the critical link between Marketing and Sales, responsible for creating personalized, multi-channel experiences that drive engagement, accelerate pipeline, and generate measurable revenue growth. If you thrive in a collaborative, data-driven environment and are passionate about crafting targeted experiences that turn accounts into advocates, this is the role for you.
Key Responsibilities
I. ABX Strategy & Planning
Own the ABX 1:Few Program Strategy: Develop, implement, and manage comprehensive ABX programs (1:few) for defined target account tiers, ensuring alignment with overall GTM strategy and revenue goals.
Marketing Partnership: Partner closely with regional marketers and sales to communicate program details to include inputs like - target account lists, engagement goals, and sales-ready definitions.
Account Insight: Conduct in-depth research on target accounts and key buyer personas to uncover pain points, business needs, and technology landscape, translating these insights into actionable campaign plans.
II. Campaign Execution & Personalization
Multi-Channel Execution: Design and execute integrated, personalized, multi-channel campaigns across digital advertising (e.g., LinkedIn, intent platforms), email, direct mail/gifting, virtual and in-person events, and content experiences.
Content Alignment: Work with Product Marketing and Content teams to map and tailor messaging and content to specific personas, account needs, and stages of the buying journey.
MarTech Orchestration: Utilize the ABX technology stack (e.g., 6sense, Rollworks, Gemini) and Salesforce / Marketo to orchestrate campaigns, track engagement, and ensure seamless handoffs.
III. Measurement & Optimization
Performance Analysis: Monitor, track, and report on ABX program performance, key account engagement, pipeline influence, velocity, and ROI.
Data-Driven Optimization: Conduct regular deal analysis and leverage data to generate insights, make recommendations for campaign optimization, and continually refine target account selection and engagement tactics.
Enablement & Feedback: Develop playbooks and training materials to enable Sales and SDR teams on ABX programs, messaging, and follow-up, ensuring a strong feedback loop.
Qualifications and Skills
Required
Experience: 5-7+ years of experience in B2B marketing, with 5+ years specifically in Account-Based Marketing (ABM) or Account-Based Experience (ABX) in a SaaS/B2B environment.
Strategic & Analytical Mindset: Proven ability to translate business objectives and complex account data into measurable marketing strategies and programs.
Tech Stack Proficiency: Hands-on experience with core ABM/ABX platforms (e.g., 6sense) and marketing automation (e.g., Marketo) and CRM (Salesforce).
Cross-Functional Collaboration: Exceptional ability to build strong working relationships with Growth Experiments, Regional Marketing, Sales, xDRs.
Project Management: Strong organizational skills and attention to detail, with the ability to

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