Social Marketing and Portfolio Analyst

Insight Global • San Francisco, CA • 5h ago

Job Description

The Portfolio & Social Marketing Analyst will be responsible for defining and measuring success, investigating opportunities for optimization, recommending strategies for growth, and delivering visual performance summaries, insights, and recommendations to marketing practitioners and leaders. The role will shape the direction of channel strategies and evangelize data insights with marketers across product marketing, digital, and social.

Responsibilities:

? Manage, analyze, and visualize data with a keen attention to detail, data integrity, and quality control

? Provide insights and recommendations to inform marketing strategy

? Design and build dashboards to allow stakeholders to self-serve data

? Provide regular reporting on team KPIs, and ad hoc data and analysis as requested

? Identify and advocate for measurement enhancements to make help data-driven decisions and demonstrate the team's business value

? Analyze the audience journey to understand how the team serves as an essential lead routing engines for all clouds and products

? Share learnings across the marketing organization

? Develop trusted relationships with project leads and key stakeholders

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

? 2+ years of experience in B2B web analytics and social analytics

? Advanced SQL proficiency and experience with modern cloud data warehouses (Snowflake). Able to query large, unstructured datasets

? Advanced experience with data visualization and dashboarding tools like Tableau, including dashboard design and data source optimization

? Strong analytical skills with experience in data analysis and regression analysis

? Skilled in Google Analytics

? Able to manage and manipulate large data sets across various systems/platforms

? Ability to break down and explain complex analytics concepts to a non-analytical audience

? Strong communication and interpersonal skills and demonstrated ability to coordinate complex projects that align multiple stakeholders

? Obsessive attention to detail, with high standards for data quality and integrity

? Strong problem solver, blending creative and analytical skills to anticipate problems and provide creative solutions

? Passion for researching, understanding, and analyzing emerging technologies

? Able to learn new technologies quickly ? B2B Technology industry experience

? Web analytics background

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