Growth Marketing Lead

PitchBook Data • Seattle, WA • 1h ago

At PitchBook, a Morningstar company, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We're deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company.
Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there's going to be some ambiguity along the way, but we excel when we challenge ourselves. We're willing to take risks, fail fast, and do it all over again in the pursuit of excellence.
If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you.
About the Role:
Lumonic, a subsidiary of PitchBook, is a private credit management platform founded and designed to automate reporting and compliance for private credit lenders. Its proprietary platform streamlines borrower financial data collection and verification, enabling investors to monitor compliance, covenant adherence, and financial health across their lending portfolios in real-time.
Lumonic's Growth Marketing Lead builds and scales Lumonic's revenue engine. This role owns pipeline creation endtoend-designing and optimizing automated, multichannel programs that drive predictable growth from first touch to conversion.
This is a handson role combining growth strategy, technical execution, and experimentation. It will own the full demand stack-outbound, paid, ABM, content, events, data, and automation-while working closely with Lumonic founders and PitchBook senior leaders. The focus: rapid experimentation, automation, and ruthless prioritization to drive outsized impact with limited resources.
Primary Job Responsibilities:
Design and implement automated workflows (Clay, Apollo, Smartlead, etc.) that generate qualified pipeline at scale-outbound sequences, inbound routing, signal-based campaigns, website conversion, and more
Design and execute integrated campaigns across outbound, paid channels, and content to generate qualified demos. Tap into PitchBook's resources-SEO, social media, PR, events, and cross-sell initiatives-to maximize conversion efficiency and lower customer acquisition costs
Own critical KPIs and establish comprehensive tracking systems to monitor performance and inform strategic decisions
Launch rapid-fire experiments across channels with disciplined analysis. Validate assumptions quickly, kill underperformers fast, and scale proven tactics aggressively
Create data enrichment workflows, predictive lead scoring, and intelligent CRM automation that transform prospects into pipeline
Develop content and positioning that speaks directly to private credit and private equity decision-makers, delivering value and driving high-intent engagement
Address strategic growth problems including cross-sell channel optimization and seller enablement, implementing new innovative customer acquisition strategies etc.
Support the vision and values of the company through role modeling and encouraging desired behaviors
Participate in various company initiatives and projects as requested
Skills and Qualifications:
Bachelor's degree
8+ years in B2B demand generation, growth, or RevOps, ideally at a high-growth startup
Experience building systems that drive pipeline
Experience with Clay, Apollo, SmartLead, Octave, or similar. Bonus points for SQL, Python, or scripting experience
Ability to work through complex distribution challenges focused on designing repeatable, scalable systems rather than pursuing short-term gains
Self-motivated and goal-oriented, with a collaborative mindset and ability to thrive in team environments
Operate with a strong sense of urgency and consistently delivers res

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