Overview
To manage, plan and implement corporate and product marketing programs, campaigns and strategies in support of Navy Federal products and service offerings to current/potential Navy Federal members. Oversees strategist team day-to-day in the development and execution of strategic marketing initiatives aligned with enterprise and department strategy and goals. Improves collaboration and integration across departments to drive impactful campaigns. Builds strong, relationships with partners throughout the organization, to ensure marketing plans, media and campaign strategy are aligned with best practices and supports enterprise goals and initiatives. Contributes and leads strategic marketing efforts while supporting operational execution.
Responsibilities
Assists the Manager in the operation of Product Marketing and supports execution of the department's short and long term objectives in support of enterprise objectives and business goals
Develops business unit plans and strategies, establishes performance standards, expectations and priorities while ensuring department goals & objectives align with Navy Federal business strategy objectives; recommends initiatives to improve operational effectiveness; supports monitoring of KPIs and provides data-driven recommendations for improvements
Assists Marketing management/staff/business units with the development of strategic roadmaps, annual plans, multi-channel campaign plans, and media recommendations to ensure alignment to goals and processes
Supports development and execution of credit card acquisition strategies, including testing and rollout of new offers, messaging frameworks and acquisition journeys; applies knowledge of credit card marketing regulations, including prescreen and other acquisition practices
Supports education and reinforcement of Marketing processes across teams and stakeholders
Support merchandising of brand and product marketing campaigns; prepare performance summaries for leadership
Collaborate with Product Marketing Management team to ensure integration and efficiencies across cross-functional teams, broader department, and business units
Identifies opportunities to improve processes and contributes to continuous improvement initiatives; supporting the Manager's role as a departmental change agent
Support analysis of campaign and media performance using KPIs to identify optimization opportunities
Ensures campaign briefs incorporate insights that align to enterprise strategy and campaign goals
Provide guidance and direction creating tactical strategies, collaborating with cross-functional teams, and creating services to guide executable campaigns
Assists the Manager in planning, directing and managing the team to ensure a consistent internal and external member experience
Assists with third party vendors, identifying prospective vendor solutions and developing/submitting RFIs/RFPs (Request For Information/Request For Proposal) to prospective contractors
Maintain working knowledge and provide recommendations to the Manager, Brand & Product Marketing on emerging trends, media, technology and programs that support Navy Federal's brand strategy to include online banking and mobile banking; assist in the assimilation, integration and introduction of those trends
Ensure compliance with all applicable state and federal regulations and legislation
Makes budgetary recommendations regarding equipment and staffing needs
Perform other duties as assigned
Qualifications
Significant experience in a marketing account executive/supervisor role in a fast paced, highly structured creative environment similar to an advertising agency
Significant experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand strategies, campaigns and deliverables (e.g., creative briefs)
Experience supporting strategic planning and roadmap development
Experience in Client Management and collaborating with external agency partners
Experience in supervising and professional development of employees, while effectively managing multiple priorities
Significant experience in media, digital and online technologies, best practices, trends, marketing plan development and roadmap planning
Advanced knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies
Significant experience using KPIs and performance analytics to provide insights and recommendations, make decisions, and communicate findings clear and concisely
Working knowledge of PC applications (e.g. Microsoft Office suite: PowerPoint, Excel, Word, etc.)
Significant experience as a project lead to include directing work and chairing team meeting
Exposure to or experience working in an agile marketing environment
Working knowledge of credit card products, value propositions, and competitive differentiators; experience supporting credit card acquisition marketing and multi-channel targeting strategies
Advanced skill influencing and building consensus with business partners of all levels
Strong communication and presentation skills
Effective organizational, planning and time management skills
Advanced skill interacting with staff, management, vendors and members diplomatically and tactfully
Desired Qualifications
Advanced knowledge of Navy Federal products, services, programs, policies and procedures
Bachelor's degree in business, Management, Marketing, Communications or the equivalent combination of experience, education, and training
Hours: Monday - Friday, 8:00AM - 4:30PM (hybrid role, not eligible for remote)
Location: 820 Follin Lane, Vienna, VA 22180
About Us
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful: Make our mission your passion.
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Military Times 2025 Best for Vets Employers
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2025 RippleMatch Campus Forward Award Winner for Overall Excellence
Military.com Top Military Spouse Employers 2025
2025 Handshake Early Talent Award
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Accommodations: If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at medicalaccommodations@navyfederal.org or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page (https://fa-etbx-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/nfcu/pages/employee-benefits) of the Navy Federal Career Site.
Protect Yourself from Job Scams: Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act. REQNUMBER: 28591
