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Digital Marketing Specialist

Performance Food Group • Hickory, NC • 12h ago

137665BR

Job Title:

Location:

Performance Hickory (0810)

Job Description:

We Deliver the Goods:

Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more

Growth opportunities performing essential work to support America's food distribution system

Safe and inclusive working environment, including culture of rewards, recognition, and respect

Position Summary:

The ideal candidate will have a strong understanding of digital marketing strategies and tools, with the ability to create and implement effective campaigns that drive brand awareness, engagement, and conversions. With a focus on photography and graphic design, the position works directly with restaurants to enhance digital marketing strategies through websites, social media, and print. This role requires a creative individual with a strong understanding of the restaurant industry, food service sales, and digital marketing channels. Frequent travel required within the OPCO distribution footprint that may require overnight stays.

Position Responsibilities:

Photography - Capture high-quality images and video that showcase restaurant offerings, interiors, and customer experiences. Create visual content for various marketing channels.

Digital Strategy Development - Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic for internal and external businesses.

Content Creation - Develop engaging content for various digital platforms, including websites, social media, and email marketing campaigns.

Training & Development - Work as a subject matter expert to train restaurants and foodservice establishments on digital marketing skills and trends. Develop and implement marketing strategies tailored to restaurants, enhancing brand visibility and engagement.

Social Media Management - Manage and grow the company's social media presence across platforms, e.g. Instagram, Google, and internal platforms.

Web Design - Collaborate with clients on basic web design and layout improvements, ensuring a seamless user experience and brand consistency online.

Collaboration - Work closely with cross-functional teams e.g., sales, customers, and internal marketing to ensure cohesive marketing strategies.

Stay Updated - Keep abreast of the latest trends and best practices in digital marketing and technology.

Performs other related duties as assigned.

Req Number:

137665BR

Address Line 1:

543 12th Street Drive NW

Job Location:

Hickory, North Carolina (NC)

Shift:

1st Shift

Full Time / Part Time:

Full Time

EEO Statement:

Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy (http://pfgc.com/Policy) ; (2) the "EEO is the Law" poster (http://pfgc.com/Poster) and supplement (http://pfgc.com/Supplement) ; and (3) the Pay Transparency Policy Statement (http://pfgc.com/PayTransparency) .

Required Qualifications:

Required Education: Bachelors

Required Experience: 6 Months - 1 Year

At least 1 year of experience in Digital Marketing or related role. Must include knowledge in Adobe Lightroom or Capture, Adobe Premier Pro, DSLR or Mirrorless Photography, and Use of Professional Grade Gimbal. In addition, must be proficient in Google Analytics, Adobe suite, Canva, Office 365, and social media platforms.

Excellent written and verbal communication skills. Ability to analyze data and provide actionable insights.

Creative thinker with a passion for marketing and technology.

Division:

Performance Foodservice

Job Category:

Marketing

Preferred Qualifications:

Preferred Education: Bachelors - Marketing

Preferred Experience: 1 - 3 Years

Please specify: Marketing within the foodservice industry

State:

North Carolina

Company Description:

Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.

Benefits:

Click Here for Benefits Information (https://pfgc.com/Careers.aspx#benefits)

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