Sr. Professional, Brand Marketing
Sr. Professional, Brand Marketing
Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. (https://performancemanager8.successfactors.com/sf/careers/jobsearch?bplte\company=ua&\s.crb=aNMP8gWoYkBDFn%252bz2BldysgcgQHZpVs6tHzE9smSuXE%253d)
Purpose of Role
The Sr. Professional, Global Brand Marketing partners with the Director to craft and manage the direction of the Under Armour brand. She helps shape the brand positioning and drive global brand campaigns. She works with the Director to turn insights into compelling strategies & briefs that inspire internal and external partners to deliver engaging, culturally relevant work. The Sr. Professional works closely with the Director to architect consumer-first marketing plans that create Brand love, drive conversation, and deliver against key brand metrics. She also monitors the competitive landscape and keeps an eye on relevant trends - helping the team identify opportunities to resonate in culture.
Your Impact
Global Brand Marketing Campaigns
Support the Director in developing global brand marketing campaigns for key brand initiatives, innovations, and sports/cultural moments.
Brand Positioning & Brief Development
Support the Director in developing and refining the UA brand positioning, ensuring it resonates with target audiences and differentiates the brand in a competitive marketplace.
Support the Director in writing brand briefs that outline key objectives, target audience insights, brand messaging, and campaign/initiative goals.
Cross-Functional & Agency Collaboration
Collaborate closely with cross-functional partners including regions, creative, social, category marketing, sports marketing, media, PR, production, and operations to ensure global brand marketing initiatives are aligned with brand goals.
Support the Director in briefing and managing external agency partners, driving them to create impactful work that delivers against objectives and key brand metrics.
Competitive & Trend Monitoring
Monitor competitive landscape and consumer/cultural trends to identify ways UA can show up with a unique POV that connects to sports culture and creates community.
Brand Stewardship
In partnership with the Director, stay connected with category marketers and regional marketers to enable brand consistency.
Lead Pinterest Page
Own and manage the UA Pinterest account as a vehicle to increase our resonance with women. Act as the primary decision-maker of content uploaded to the Pinterest page.
Seasonal Strategy + Calendar Alignment
Support the Director and SVP in building seasonal brand themes and aligning on the seasonal key story frameworks.
Participate in key GTM milestones.
Qualifications
Bachelor's degree in Marketing, Journalism, Communications, or related field.
2+ years of experience in marketing, ideally within the sports industry.
Strong cross-functional collaboration skills, with the ability to influence and work with diverse teams.
Skilled communicator with an ability to communicate with peers, leaders, and external partners.
Positive outlook, curious, action-oriented, team player, desire to learn and grow.
Strong passion for the Under Armour brand.
Workplace Location
Location: This individual must reside within commuting distance from our Baltimore office.
Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
Travel: Must have a willingness to travel including on weekends
Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.
Relocation
No relocation provided
Base Compensation
$79,130.53-$98,913.17 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
Benefits & Perks
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Our Commitment to Equal Opportunity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
Requisition ID: 164693
Location:
Baltimore, MD, US, 21230
Business Unit: Corporate
Region: North America
Employee Class: Full Time
Employment Type: Salaried
Learn more about our Benefits here
