Coordinator, Marketing

American Airlines • Fort Worth, TX • 5h ago

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

This job is part of the Integrated Marketing Strategy team within Global Marketing

Responsible for managing marketing communications plans for stakeholders across the company, which includes owned channel planning and collaboration with other marketing teams. Primary objectives include: building awareness of new and existing products and services, enhancing American's brand perception, and increasing revenue

What you'll do

Work individually and with various teams to develop comprehensive marketing plans for various company and organizational initiatives by acting as the primary point of contact in Marketing

Evaluate the different marketing channels and the best way to execute across channels on a per campaign basis

Champions the brand's tone of voice in all marketing assets, including copy and creative - often requires copywriting work with the support of other teams

Use Adobe dashboards to track marketing performance and develop insights from performance monitoring to deliver optimized future campaigns

Interact and collaborate with other groups including AAdvantage, Premium Guest Services, Onboard Products, Digital Content, Network Planning, Revenue Management, Sales, Legal, Corporate Communications, Causes and Global Engagement - at all levels of the organization

Create owned channel marketing assets and submit for production/deployment

Project manage campaigns from start to finish and develop ongoing reports to deliver results for leadership

Must be willing to travel for business when needed

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

Bachelor's degree or equivalent experience/training

1 year marketing experience

Preferred Qualifications- Education & Prior Job Experience

Prior experience working cross functionally across many different business units and with all levels of stakeholders

Knowledge of the aviation industry and familiarity with American's Marketing organization

Skills, Licenses & Certifications

Ability to work with cross-functional groups and develop relationships with key stakeholders

Creative, visual thinking skills with an ability to think "outside the box"

Strong organization skills and attention to detail

Ability to work on multiple tasks simultaneously under tight deadlines

Excellent communication, presentation and problem-solving skills

Ability to work independently and as part of a team

Ability to effectively communicate both verbally and written with all levels within the organization

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.

Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.

Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.

401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.

Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.

EQUAL EMPLOYMENT OPPORTUNITY/ AFFIRMATIVE ACTION POLICY

American Airlines maintains a continuing policy of nondiscrimination in employment. It is our policy to provide equal opportunity and access for all persons, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or status as a disabled veteran or other protected veteran, in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations. This policy of nondiscrimination shall include, but not be limited to, the following employment decisions and practices: hiring; upgrading; promotions; demotions or transfers; layoffs; recalls; terminations; rates of pay or other forms of compensation; selection for training, including apprenticeship; and recruitment or recruitment advertising.

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