Integrated Marketing Manager, Meta Horizon

Meta • United States, United States • 4d ago

Summary:

Meta Horizon is a free mobile app you can experience right now with friends. Our vision is to build the next-generation social platform where billions of people play, socialize and spend time together.We're seeking an Integrated Marketing Manager to support brand and performance marketing for Meta Horizon, driving top-of-funnel brand awareness through install with a rapid test-to-scale approach. This role blends mobile app growth marketing rigor with brand strategy fundamentals and marketing instincts. You will define actionable brand positioning, lead development of creative toolkits and performance creative, and partner tightly with Product Growth and channel owners to launch, learn, and scale what works. This role requires a candidate who can integrate analytical thinking, brand strategy, and storytelling to drive brand marketing performance in a high-growth business.

Required Skills:

Integrated Marketing Manager, Meta Horizon Responsibilities:

Lead large-scale go-to-market initiatives partnering with cross-functional teams (e.g. Product Marketing, Product Growth, Insights, Creative, Data Science, etc.)

Develop brand positioning and messaging frameworks that translate product value into clear, actionable creative strategy

Have a pulse on the mobile games landscape to identify opportunities for differentiation

Drive development of creative toolkits (narratives, messaging, asset guidelines, modular templates) to enable consistent execution across channels and teams

Partner with Product Growth, analytics, and channel owners to execute a rapid test-to-scale model, including performance creative strategy, learning agendas, iteration, and scaling decisions

Lead cross-functional alignment and execution across Product, Growth, Creative/Marcom, Social, Influencer/Creators, Comms, Lifecycle/CRM, and agency partners as needed

Apply insight to inform the brand's participation in tentpole moments, creator-led initiatives, and programming, while maintaining a focus on measurable business impact

Minimum Qualifications:

6+ years of experience in integrated marketing, brand marketing, and/or growth marketing for a consumer product

Demonstrated experience driving growth marketing for a mobile app and/or games business with measurable impact on top-of-funnel outcomes (e.g., awareness, installs, acquisition efficiency)

Practical experience in brand positioning, messaging and the production of highly executable outputs (toolkits, briefs, channel guidance)

Experience developing and iterating performance creative in partnership with growth/channel teams (concepting, testing, learning, scaling)

Proven cross-functional collaboration skills and a track record of operating independently as a single-threaded owner

Demonstrated understanding and active use of consumer AI products and technologies

Experience navigating and excelling in uncertain and ambiguous environments

Preferred Qualifications:

Experience with UGC/creator ecosystems or social gaming platforms

Experience in launching new products from 0 to 1

Live service marketing experience (content programming, moments, creator/influencer partnerships)

Experience building operating rhythms and systems that enable multiple teams to execute consistently at speed

Familiarity with Meta's marketing channels and distribution ecosystem is a plus

Public Compensation:

$124,000/year to $178,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

Go to Apply

Clared Security Officer

Allied Universal • Colorado Springs, CO • 1h ago

Management & Administrative

1h ago

Go to Apply

Part-Time CLUB Customer Service Outfitter

Cabela's • Olathe, KS • 1h ago

Management & Administrative

1h ago

Go to Apply

Manager, Channel Commercialization

The J.M. Smucker Company • Orrville, OH • 1h ago

Management & Administrative

Your Opportunity as the Manager, Channel Commercialization The Away from Home team provides an opportunity for marketers to connect with key business-to-business customers and sales teams to create and implement strategi...

1h ago

Go to Apply

General Manager - Whitebark - Mammoth Mountain

Compass Group, North America • Mammoth Lakes, CA • 1h ago

Management & Administrative

Levy Sector Salary: 75,000 - 85,000 Other Forms of Compensation: Pay Grade: 14 Different perspectives make us better. We're committed to creating an equal opportunity and fair treatment environment, where learning and gr...

1h ago

Go to Apply

CLUB Customer Service Outfitter - Part Time

Cabela's • Hammond, IN • 1h ago

Management & Administrative

1h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.