Digital Marketing Manager | Matter Local

Matter • Massachusetts, Massachusetts • 2d ago

Boston, MA or Newburyport, MA - Full Time

(In office Mon-Thurs, Fri - Remote)

Matter Local is looking for a Digital Marketing Manager to lead digital marketing execution for our Matter Local group while helping design a more AI-forward, efficient, and scalable approach to delivering results. This role operates with a high degree of autonomy under the direction of a Sr. Manager.

The Digital Marketing Manager is responsible for owning and leading day-to-day digital marketing programs for a portfolio of Matter Local clients. This includes guiding clients toward meaningful outcomes - such as increased awareness, engagement, and lead generation - while ensuring execution is efficient, consistent, and measurable.

A critical part of this role is helping Matter Local evolve how the work gets done by designing and implementing AI workflows and automated systems that improve speed, quality, and scalability. This is not a strategy-only role; it is hands-on, outcome-oriented, and focused on building smarter ways to execute.

You'll receive strategic direction from a Sr. Manager, but you'll be expected to independently lead programs, make decisions, and continuously improve workflows.

What You'll Do

Client Leadership & Marketing Outcomes

Serve as the primary day-to-day marketing lead for Matter Local clients, guiding them toward outcomes such as brand awareness, engagement, and lead generation

Translate client goals and high-level strategy into clear, executable marketing plans

Proactively identify opportunities to improve performance and recommend adjustments across channels

Help clients understand what's working, what's not, and what to do next through clear communication and reporting

Execute Results Focused Marketing Campaigns

Independently manage and execute digital marketing programs across organic social, email, CRM, web, and local marketing channels

Own timelines, priorities, and coordination across multiple workstreams

Execute confidently with minimal oversight, escalating issues or decisions when appropriate

Organic Social & Community Engagement

Lead organic social programs across platforms including Instagram, LinkedIn, Facebook, and X/Twitter

Adapt brand messaging into effective, platform-specific content that supports awareness and engagement goals

Oversee light community management and engagement strategy

Monitor performance and optimize content based on results

Email Marketing, CRM & Local Marketing

Build, launch, and optimize email marketing campaigns and automation workflows using HubSpot or similar platforms

Manage list segmentation, basic CRM reporting, and performance analysis

Support local marketing efforts including paid and organic search, paid social, and local events, as needed

Website & Foundational Brand Support

Partner with creative teams to support foundational brand and website initiatives

Manage content updates, page builds, and ongoing site maintenance using platforms such as Wix and Squarespace

Ensure digital touchpoints support marketing goals and remain current and effective

AI-Forward Systems & Process Design

Design and implement AI-assisted workflows for content development, campaign setup, reporting, research, and optimization

Identify opportunities to reduce manual effort and increase consistency through automation and smarter tooling

Develop templates, prompts, and repeatable processes that improve efficiency across accounts

Document workflows and best practices to support scalability within Matter Local

Reporting, Optimization & Insights

Own performance reporting across channels, translating data into clear insights and recommendations

Conduct competitive and audience research to inform smarter execution

Identify patterns and learnings that can be applied across multiple clients

Cross-Functional Collaboration

Work closely with account, creative, social, and strategy teams to deliver high-quality, efficient programs

Serve as a reliable execution leader within Matter Local, helping elevate both the work and the process behind it

Qualifications

4-6+ years of experience in digital marketing with hands-on ownership of multi-channel programs

Practical experience using AI tools for content creation, research, reporting, or workflow optimization. AI experience setting up processes within the marketing space

Proven ability to lead client work autonomously while working within strategic direction

Strong experience in organic social execution, performance analysis, and optimization

Experience building and managing email campaigns and automation workflows in HubSpot or similar CRM platforms

Working knowledge of website platforms such as Wix, Squarespace, or WordPress

Comfort with analytics and reporting tools (Google Analytics, CRM reporting, social analytics)

Highly organized, detail-oriented, and comfortable managing multiple clients and priorities

Strong communicator who can confidently guide clients and make recommendations

Entrepreneurial mindset and comfort supporting lean, growing businesses

Ability to work from Matter's Newburyport office or split time between Newburyport and Boston

Compensation: The salary for this role is $85,000-95,000 based on experience.

Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any @type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.

Matter

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