Senior Product Marketing Manager

Intuit • Albany, NY • 5h ago

Overview

As the owner of our Customer Advocacy and Review Generation engine, you will bridge the gap between customer success and market-facing credibility. Your primary goal is to fuel our Generative Engine Optimization (GEO) strategy by securing high-quality, recent social proof that influences AI-driven search and validates our mid-market authority.

Responsibilities

Key Responsibilities

Review Generation & Reputation Management

Strategic Campaign Lead: Drive high-velocity review campaigns on third-party sites (G2, TrustRadius, TrustPilot, etc.) to maintain top-tier rankings and secure prestigious "Best Software" badges.

Cross-Functional Targeting: Partner with PMM and Product Analytics to identify high-intent, satisfied customer segments for incentivized feedback programs.

Social Proof Activation: Transform reviews and accolades into persuasive marketing assets for use across Paid Media, Web, and Sales Enablement, etc.
Mid-Market Demand Gen & Lead Capture

High-Intent Signal Tracking: Monitor third-party review sites to surface high-intent leads and relay actionable competitive signals directly to the Outbound Sales team.

Trust Building: Scale social proof specifically designed to lower friction for the mid-market audience and enterprise buyers.
Case Study & Testimonial Pipeline Management

Pipeline Orchestration: In collaboration with CSMs, manage the end-to-end "nomination to publication" pipeline for customer stories, testimonials, and logo usage.

Sales Enablement: Empower CSMs with high-quality scripts and one-pagers to increase the volume and quality of "Klaviyo Switcher" and "Shopify Integration" success stories.

Nomination Management: Track nominations through vetting, consent, and interview stages to ensure a healthy volume of strategic content that aligns with quarterly GTM goals.
Operational Infrastructure & Governance

Centralized Asset Management: Build and maintain the "Source of Truth" repository for all customer logos, testimonials, and case studies.

Compliance & Consent: Standardize and manage the legal consent process, ensuring Marketing and PMM teams have a reliable, validated source for usage rights.

Qualifications

Experience: 5+ years in Product or Customer Marketing at SaaS companies.

Compelling Communicator: Exceptional writing skills with the ability to turn a raw customer interview into a high-conversion case study.

Advocacy: Proven track record of running review generation campaigns that result in measurable ranking improvements.

Orchestration: Strong project management skills-able to move a "story" from a CSM nomination to a published asset across a complex organization.

Tech Forward: Curious about the shift from SEO to GEO and how social proof fuels AI search engines.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

Northern California (Bay Area):$128,000 - $173,000

New York Remote:$123,500 - $167,000

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

Intuit

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