Marketing Strategist

Insight Global • Santa Monica, CA • 3h ago

Job Description

Roles & Responsibilities:

Partner closely with the Strategy Lead and cross-functional stakeholders across marketing, product, business, and comms to help shape strategic direction for high-impact, external-facing initiatives.

Support the development of go-to-market strategies for Spectacles and the developer ecosystem, including research, audience insights, positioning, and channel strategies.

Contribute to strategic planning across projects by helping define priorities, objectives, and clear paths to execution.

Collaborate with cross-functional teams to align on strategic and creative approaches, helping carry strategy through from early thinking to launch.

Develop thoughtful perspectives on how AR can solve developer, partner, and consumer needs, grounded in data, research, and human-centered insights.

Evaluate ideas for relevance, distinctiveness, and effectiveness, and work collaboratively to refine and strengthen them.

Help guide partners and internal teams toward innovative AR use cases by working closely with marketing, product, creative, comms, and production partners.

Support projects end-to-end - from early ideation and planning through execution - encouraging creative thinking while ensuring alignment with broader GTM goals.

Contribute to the evolution of the Spectacles and developer ecosystem strategy by sharing insights, learnings, and emerging trends.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

Proven ability to manage multiple projects and priorities while delivering high-quality work on time.

Effective communicator and collaborator across product, R&D, marketing, creative, comms, and production teams.

Passion for data, insights, innovation, and creativity, with a collaborative, problem-solving mindset.

Experience producing core strategy deliverables, including creative briefs, executive summaries, partner strategies, external company narratives, and post-campaign reports.

Ability to synthesize research and analysis into actionable insights, including market analysis, testing learnings, personas, journey maps, and trend analysis.

Skilled in translating insights into creative and strategic outputs such as messaging frameworks, content roadmaps, campaign decks, and channel strategies.

Strong storytelling and analytical skills to communicate performance, results, learnings, and optimization opportunities.

Familiarity with measurement and optimization frameworks, including KPIs, testing approaches, and campaign analysis.

Ability to provide clear, insight-led direction that connects creative ideas to audience needs.

Experience developing alignment and planning tools such as workshops, stakeholder decks, and roadmaps.

Ability to articulate the companies differentiated value across partners, channels, and touchpoints.

Minimum qualifications:

5+ years experience serving in strategy roles within the advertising industry

Prior experience working in an agency strategy department Preferred Qualifications:

Familiarity with agency structures, strategy development as a service

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