Product Marketing Manager

Mohegan Sun • Uncasville, CT • 2d ago

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IF YOU ARE AN EXISTING TEAM MEMBER, PLEASE CLICK THE FOLLOWING LINK TO BE TAKEN TO THE INTERNAL CAREER SITE: MOHEGAN INTERNAL CAREER SITE (http://www.myworkday.com/mohegan/d/task/2998$46522.htmld)

Position Summary:

The Product Marketing Manager is responsible for planning and executing go-to-market strategies for new games and features, welcome offers, promotions, and product-led campaigns across Mohegan Digital's casino and sportsbook products. This role sits at the intersection of Acquisition, Product, and CRM, ensuring marketing efforts are aligned to a full-funnel framework that drives cost-efficient customer growth and lifetime value. The position reports directly to the Vice President, Online Marketing and Advertising.

Primary Duties and Responsibilities: included but not limited to:

Lead go-to-market planning for new games an d features , welcome offers, bonuses, promo tion s, and product - driven marketing campaigns across online casino and sportsbook.

Define target audience s , value propositions, messaging and funnel strategies for each initiative, all in alignment with business goals, priorities, and brand standards .

Serve as lead with acquisition, product, and CRM teams to build and manage full - funnel campaigns to efficient ly drive customer acquisition and increase lifetime value.

Identify promotional strategies (e.g., welcome offers, sign-up bonuses, retention and reactivation promos) and coordinate execution across channels.

Evaluate the performance of product and promotions from a marketing standpoint and surface recommendations to improve future results and internal processes alike.

Conduct ongoing competitor and market analysis to identify differentiation opportunities for Mohegan Digital's casino and sportsbook products.

Establish clear success metrics, tracking requirements and reporting needs for product marketing initiatives.

Serve as a key owner of business-wide KPI related to profitability, conversion rates, and player engagement over time.

Ensure alignment between campaign messaging and overall brand strategy.

Secondary Duties and Responsibilities:

Work with internal and external partners to ensure customer journeys, onboarding flows, landing pages, and promotional fulfillment are set up correctly and on time.

Support testing and optimization of offers, creatives, and user journeys to improve conversion and engagement rates.

Report on campaigns by summarizing performance, key learnings, and recommendations.

Assist in the creation and refinement of internal documents such as campaign briefs, creative guidelines, messaging frameworks, and post-mortem reports.

Stay current with industry trends, competitor activity, regulatory updates, and platform changes affecting online casino and sportsbook marketing.

Minimum Education and Qualifications:

Bachelor's degree in Marketing, Business, Communications, or related field

4+ years of experience in product marketing, digital marketing, or growth marketing; iGaming, sports betting, or related industries preferred.

Strong understanding of full funnel marketing, performance metrics (CPI, CPA, FTD, LTV) and promotional mechanics (e.g., bonuses, free bets, cashback)

Proven ability to work cross functionally and manage multiple stakeholders and projects simultaneously.

Data driven mindset with the ability to translate insights into clear marketing actions.

Previous experience with digital marketing platforms including Google, Meta and DSPs along with CRM and Marketing automations such as Braze, Optimove and Xtremepush

Understanding of regulatory and compliance within the iGaming/Sports betting industries

Strong presentation and cross functional leadership skills

Excellent communication, organization, and project management skills

Excellent organizational and multi-tasking skills

Excellent editing and proofreading skills

Competencies: Incumbent will master the following competencies while in this position:

Developing and optimizing acquisition, retention, and reactivation campaigns.

Managing customer funnels to drive conversion and lifetime value.

Crafting value propositions and segmentation strategies.

Aligning marketing initiatives with product functionality and business goals.

Training Requirements:

Mohegan Corporate office and departmental policies and procedures

Appropriate regulations that pertain to MGE Information Systems

Physical Demands and Work Environment:

fast-paced office work environment

Must be able to sit in front of a computer screen for extended periods of time

Must be able to work various shifts and flexible hours with occasional travel required

This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. Digital Gaming reserves the right to make changes in the above job description whenever necessary.

Work Shift:

Regular

Knock, knock. Hear that sound? That's opportunity!

Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.

What began in 1996 as a gaming destination in southeastern Connecticut with a handful of Team Members has expanded into a premier entertainment enterprise with over 10,000 team members across the globe. What drives our success is the centuries-old philosophy of the Mohegan Tribe "The Spirit of Aquai". Its principles of welcoming, mutual respect, cooperation and building relationships have shaped our culture, and serve as the foundation that we live by with every guest and team member interaction today, and for generations to come.

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