Integrated Marketing Manager, In Market

Meta • Burlingame, CA • 1h ago

Summary:

At Reality Labs, we're building tools that help people feel connected, anytime, anywhere. We are seeking an experienced Integrated Marketing Manager for the VR team within Reality labs to help drive the future of virtual reality innovation forward.The Meta VR Hardware marketing team is responsible for driving the outbound consumer marketing strategy to support our virtual reality device portfolio from awareness through to acquisition. This includes always on activity as well as developing full funnel programs to support new hardware launches and campaigns.In this role you will be responsible for proactively identifying challenges and opportunities for the business, designing appropriate insights fueled marketing strategies and developing impactful cross-channel plans and executions which drive to meaningful outcomes.You'll work at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories.

Required Skills:

Integrated Marketing Manager, In Market Responsibilities:

Build industry leading marketing programs to support acquisition goals, with a focus on connections planning across lower funnel channels that drive funnel and revenue growth

Develop and champion an operational model to drive integration across 1P and 3P acquisition channels and channel owners, leveraging data and insights to fuel strategy and drive business outcomes

Identify marketing opportunities by understanding audiences, the competitive landscape, consumer trends, and product and market data

Ensure a consistency across territories and consumer touchpoints, in collaboration with marketing managers across the business

Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across marketing flywheel & performance metrics

Model respectful behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives

Cultivate collaborative internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy

Minimum Qualifications:

12+ years of experience in a centralized integrated marketing function

Experience with strategic thinking and bridging industry trends, insights, and community sentiment to plans/briefs

Demonstrated experience in developing recommendations and synthesizing learnings through data

Experience in leading complex marketing programs from ideation to execution through to reporting

Experience leading fast-growing, cross-functional teams, either formally through reporting structure or informally through influence

Experience working with, influencing and presenting to executive level stakeholders (VP & C-level)

Experience driving highly ambiguous and highly complex topics to extreme clarity of strategy and execution, at pace, in a fast moving environment

Experience building and driving demand capture marketing programs

Experience navigating change and driving through ambiguity

Preferred Qualifications:

Hardware marketing experience

Growth marketing experience

Public Compensation:

$182,000/year to $252,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

Go to Apply

Uber • San Francisco, CA • 3h ago

Management & Administrative

About the Role Improve Uber's product impact on a global scale. Work with cross-functional partners to surface needs, prioritize, test, launch, and iterate on Uber's marketplace products. Develop and maintain Uber's Glob...

3h ago

Go to Apply

Sr. HR Business Operations Manager

Robert Half • Sausalito, CA • 3h ago

Management & Administrative

Description We are looking for an experienced Sr. HR Business Operations Manager to join our team on a contract basis in Sausalito, California. In this role, you will take on a critical position that combines operational...

3h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.