Channel Marketing Analyst, Trade

Kohler Co. • Kohler, WI • 1w ago

Work Mode: Onsite

Location:? Onsite, 4 days per week - Kohler, WI

Opportunity

The Market Analyst is responsible for conducting comprehensive and detailed marketing analysis and persuasively making recommendations based on results. This involves developing and compiling layers of in-depth information and statistics, maintaining on-going files necessary for management to develop forecasts, recommendations on marketing strategies and programs, new products, and strategic plans.

Other competencies associated with primary function and scope are as follows:

Possess in-depth competitor and market share understanding

Display initiative to remove obstacles

Demonstrate high-level presentation/communication skills

Work across functional areas to see the "big picture"

Set strong examples through work product, attitude, technical skills, and project management tools/philosophies used

Function as a leader in all facets of analyst position

Understand trade channels (Plumber/Installer, Remodeler, Custom Builder) and own communication to the customer

Primary Responsibilities

Coordinate contractor rebate claims process; interface w/ 3rd party data analysis firms to organize, format, and transmit customer rebate claim data

Plumber/Remodeler historical rebate & performance analysis; collaborate with 3rd party data analysis firms to format & organize customer data to create historical benchmarks

Product ordering & tracking for Professional Channel Tradeshows (CEDIA/PCBC/PHCC, and others on case-by case basis)

Collaborate w/ Category Strategy on creation of sell sheets & marketing collateral (samples/side-by side selling aids) for Trade-related product launches

Work with Trade Channel Managers to coordinate on all Trade-related deliverables and channel tactics with Category Strategy

Coordinate with Trade Channel Managers on conversions/project wins that will impact demand/production planning & forecasting

Coordinate product placement for Plumbers/Installers, Custom Builder, and Remodelerselection centers via FOC budgets

Collaborate w/Trade Channel Managers on creation of customer specifications (via Spec Deck, etc.) to support Sales & Marketing

Maintain & update SharePoint, including customer pricing files (first purchaser pricing, brand-specific market pricing grids, etc.)

Ownership of historical sales performance, trends, and Marketing analysis related to Direct-to-Trade program (Kohler Professional), to inform future marketing, pricing, or membership enhancement opportunities

Assist in the content creation & presentation development to support Trade communications-both internal and customer-facing

Skills/Requirements

Requires a bachelor's degree in marketing or related field

2 to 5 years of marketing experience with proven track record of increasing responsibility and results is required

Must possess a keen analytical mind, be strong on planning, detail, and accuracy, and be a demonstrably creative thinker. Must possess substantial skills in written and oral communication with all levels of management and with outside contacts

Fluency in Excel, PowerBI, Salesforce, and PowerPoint is a must, as are excellent oral and written communication skills, and the ability to communicate with leadership confidently and succinctly

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $56,600 - $84,900. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location.

Why Choose Kohler?

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com . Kohler Co. is an equal opportunity/affirmative action employer.

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