Travel Marketing Manager

AAA Mid Atlantic • Wilmington, DE • 5h ago

AAA Club Alliance is hiring for a Travel Marketing Manager to join our team!

What We Offer:

As part of our team, you'll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:

Competitive annual salary; the starting base salary range is $65,059-$107,276*

Annual Bonus + Annual Merit Increase Eligibility

Hybrid schedule (3 days on-site weekly)

Comprehensive health benefits package

3+ weeks of paid time off accrued during your first year

401(K) plan with company match up to 7%

Professional development opportunities and tuition reimbursement

Paid time off to volunteer & company-sponsored volunteer events throughout the year

Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

Primary Responsibilities:

Strategic Leadership:

Lead the development of full-funnel marketing strategies across key travel segments.

Translate consumer insights, member behavior, and competitive intelligence into actionable campaign plans and messaging.

Partner with key stakeholders to define annual travel marketing strategies, KPIs, and growth opportunities.

Campaign & Channel Management:

Manage the strategy and tactical implementation of omni-channel campaigns - including paid media, direct mail, influencer, email, social, landing pages, AAA.com merchandising, and in-branch assets.

Oversee campaign briefs, creative direction, segmentation, targeting, and performance optimization.

Collaborate with Travel Services product owners

Ensure alignment between messaging, channel mix, offers, and customer journey by travel segment.

Evaluate campaign effectiveness through KPIs, analytics dashboards, and financial performance.

Recommend optimizations to improve conversion, reduce acquisition costs, expand retargeting pools, and enhance overall campaign ROI.

Cross-Functional Collaboration:

Serve as the strategic liaison between Marketing, and Travel Services, Digital, and external agencies to ensure unified campaign execution.

Lead cross-functional planning discussions, ensure stakeholder alignment, and manage timelines, budgets, and workflows.

Production & Project Management:

Manage end-to-end production schedules for advertising materials including publications, direct mail, email, brochures, landing pages, and social media.

Request cost proposals from printers and agencies, manage budgets, and ensure on-time delivery of all assets

Lead tactical discussions with internal departments and business lines to ensure alignment of marketing and promotional efforts and on-time delivery of advertising campaigns.

Minimum Qualifications:

Bachelor's Degree in Marketing or related discipline or equivalent.

5 + years related work experience (preferably with travel industry experience); demonstrated success with marketing production and implementation.

Proven success leading marketing strategy and full-funnel campaigns.

Experience with segmentation, personalization, and performance-driven media strategies.

Experience managing integrated campaigns across digital (SEM, social, display, retargeting), email, and print

Thorough knowledge of marketing theory and tactics, as applied to Travel Services marketing and promotions.

Experience managing fast-paced production timelines and multiple projects within budget.

Current and relevant knowledge of digital marketing channels including Search Engine Marketing, Social Media, etc.

Thorough knowledge and understanding of the travel industry preferred.

Strong ownership skills with the ability to influence people and outcomes, and to articulate desired direction through gaining consensus on how to best proceed.

Strong communications skills that encourage open dialogue and collaboration

Ability to quickly develop innovative and creative marketing approaches to increase sales in a cost-effective manner.

Excellent writing, creative briefing, and messaging skills.

Proficiency in MS Office Suite with expertise in PowerPoint, Word, and Excel. InDesign, Adobe Pro, Workfront and/or HTML experience a plus.

Full time Associates are offered a comprehensive benefits package that includes:

Medical, Dental, and Vision plan options

Up to 2 weeks Paid parental leave

401k plan with company match up to 7%

2+ weeks of PTO within your first year

Paid company holidays

Company provided volunteer opportunities + 1 volunteer day per year

Free AAA Membership

Continual learning reimbursement up to $5,250 per year

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