Overview
At SCA Health, we believe health care is about people - the patients we serve, the physicians we support and the teammates who push us forward. Behind every successful facility, procedure or innovation is a team of 15,000+ professionals working together, learning from each other and living out the mission, vision and values that define our organization.
As part of Optum, SCA Health is redefining specialty care by developing more accessible, patient-centered practice solutions for a network of more than 370 ambulatory surgical centers, over 400 specialty physician practice clinics and numerous labs and surgical hospitals. Our work spans a broad spectrum of services, all designed to support physicians, health systems and employers in delivering efficient, value-based care to patients without compromising quality or autonomy.
What sets SCA Health apart isn't just what we do, it's how we do it. Each decision we make is rooted in seven core values:
Clinical quality
Integrity
Service excellence
Teamwork
Accountability
Continuous improvement
Inclusion
Our values aren't empty words - they inform our attitudes, actions and culture. At SCA Health, your work directly impacts patients, physicians and communities. Here, you'll find opportunities to build your career alongside a team that values your expertise, invests in your success, and shares a common mission to care for patients, serve physicians and improve health care in America.
At SCA Health, we offer a comprehensive benefits package to support your health, well-being, and financial future. Our offerings include medical, dental, and vision coverage, 401k plan with company match, paid time off, life and disability insurance, and more. Please visit, https://careers.sca.health/why-sca, to learn more about our benefits.
Your ideas should inspire change. If you join our team, they will.
Responsibilities
The Director of Marketing is responsible for overseeing the development and execution of marketing strategies that align with the Company's goals and objectives. This role primarily involves creating, fostering, and implementing various marketing strategies to strengthen the Company's presence in the targeted markets with an emphasis on driving and supporting acquisition and retention efforts that deliver on the Company's key objectives.
The Director of Marketing oversees the development of all marketing operations and digital marketing related activities and is responsible for ensuring that the marketing plan and objectives set are implemented according to established timelines and budget across corporate and partner operations initiatives. This role is also the key marketing liaison to physician partners providing marketing project management support of deployed marketing initiatives. Additionally, this director collaborates across PEGI cross functional teams such as Finance, IT, Market leadership, Operations and or Business Development teams to determine marketing methods and messages deemed most effective to support efforts that drive market share and revenue growth for the company. Occasional travel is required as is the flexibility to work outside of regular work hours.
ESSENTIAL DUTIES AND RESPONSIBILITIES (Other duties may be assigned)
Corporate Marketing Responsibilities:
Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities utilizing an automated and process-oriented approach
Leading the Company's digital online presence, as well as across departments and teams (i.e., department websites, intranets, partner sites, etc.)
Overseeing and development of the annual marketing roadmap and key objectives
Engaging with agency partners and or other vendors as the primary PEGI liaison for company and provide project management of marketing related activities to support various company brand or revenue growth initiatives
Supervising the department and providing guidance, training, and feedback to other team members
Producing marketing strategy and campaign idea approaches for various programs including but not limited to Thought Leadership, Brand Awareness, Lead Generation and Solutions offering to support growth goals
Monitoring progress of all marketing operations programs, applications, and submit regularly scheduled marketing trend and performance reports across all marketing programs (i.e., database, website, email marketing, etc.)
Conducting general market research overview to keep abreast of trends and competitor's marketing movements
Managing and controlling the assigned marketing budgets and allocations across resources and projects
Translating business development and or operational objectives into marketing initiatives and materials to facilitate the growth of the business and support lead generation and lead nurturing strategies
Managing and oversee all marketing operations and digital related marketing activities and platforms, including marketing automation, reputation management, search engine optimization, CRM, website, as well as tradeshows, conferences and or webinars, etc.
Practice/Center Marketing Responsibilities:
Overseeing the implementation of marketing strategies once practice/center onboarded and align marketing support with partner/operations goals.
Assisting and supporting partnering practices and or centers reputation management, online presence, and various marketing plan tactics and strategic initiatives, as requested and approved by board.
Working closely with PEGI ops team and board members to report regularly on website and or marketing program performance to support growth and volume goals and objectives.
Providing consultation to physicians and administrators related to various marketing needs.
Leading practice/center-wide marketing initiative improvements.
Supporting collateral/branding development requests, as necessary.
Qualifications
REQUIRED EDUCATIONAL BACKGROUND and/or EXPERIENCE
Bachelor's degree in marketing or related field from an accredited institution
Experience working in the healthcare sector, a plus
Broad knowledge of tools/programs required to perform the position
Excellent management, leadership and organizing skills
Analytical and creative thinking
Excellent communication and interpersonal skills
Customer-oriented approach with aptitude
PHYSICAL REQUIREMENTSThe physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully:
The employee must be able to remain in a stationary position at least 50% of the time. The employee needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
While performing the duties of this Job, the employee is regularly required to use hands to grasp, handle, or feel; reach with hands and arms. Hearing and visual acuity are also required.
The employee will consistently be operating a computer and other office productivity machineries, such as a calculator, copy machine and printer.
The employee may occasionally be required to lift and or move up to 50lbs by themselves.
NECESSARY SKILLS and ABILITIES
Effective communication skills, both oral and written
Detailed-oriented project management with the ability to oversee projects from origin through execution
Self-starter with a hands-on approach towards business
Front-end website developer skills and marketing automation experience (HubSpot, WordPress a plus)
Knowledge of web analytics (e.g., Google Analytics, Web Trends, SEO, etc.) and Google AdWords
Up to speed with current and online marketing techniques and best practices
NOTES
Reasonable accommodations may be made to perform the essential functions.
This job description describes the ideal candidate for this position and in no way implies any limits to a person's desire to apply.
To meet the needs of the company, employees may be assigned other duties, in addition to or in lieu of those described above.
Any duties are subject to change at any time.
This document does not create an employment contract, implied or otherwise, other than an "at-will" relationship.
USD $140,000.00/Yr. USD $160,000.00/Yr.
