Product Strategy Intern

Northwest Bank • Columbus, OH • 4h ago

Job Description

About Northwest Bank

Northwest Bank is a trusted financial institution committed to integrity, transparency, and community service. We provide a wide range of banking services while maintaining the highest standards of regulatory compliance and ethical conduct. Our internship program is designed to develop future leaders in financial services.

Position Summary

The Product Strategy Intern will play a key role in supporting Northwest Bank's student-focused product strategy. This role is ideal for a student who is passionate about financial services, customer experience, and human-centered product development. The intern will help shape go-to-market plans, gather and analyze student user insights, support the development of user personas, and contribute to a product roadmap designed to meet the evolving financial needs of students.

Working closely with product leaders, marketing, and commercial strategy teams, the intern will ensure that student voices are represented throughout the product lifecycle and that Northwest Bank's solutions align with user expectations, competitive trends, and institutional goals. The experience will allow for real product experience with the support, backing, and knowledge of Northwest's product team.

Key Responsibilities

· Help develop and refine student personas using qualitative and quantitative data.

· Synthesize insights to highlight unmet needs, pain points, and opportunities for differentiation.

· Ensure student perspectives are consistently represented in product decisions and experience design, supporting creation and updates to customer journey maps to identify friction points and opportunities.

· Assist in developing go-to-market strategies and launch plans for student banking products.

· Collaborate with marketing to refine messaging, channels, and outreach tactics.

Contribute to the development and maintenance of a student product roadmap that aligns with business goals and customer insights.

· Help evaluate new product ideas, feature enhancements, and experience improvements.

· Participate in cross-functional discussions around prioritization, business case inputs, and success metrics.

Qualifications

· Currently pursuing a bachelor's degree in Business, Marketing, Product Management, Human-Centered Design, Finance, Data Analytics, Liberal Arts or a related field.

· Strong interest in product strategy, customer experience, or innovation within financial services.

· Excellent communication skills, both written and verbal.

· Ability to synthesize information and present insights clearly and concisely.

· Comfortable working with ambiguity and exploring creative, user-centered solutions.

· Proficiency in Microsoft Office (Excel, PowerPoint, Word); exposure to research or design tools is a plus.

What You'll Gain

· Opportunities to contribute to meaningful projects and product experiences that support students.

· Exposure to the regulatory environment of the banking industry.

· Hands-on experience with multiple areas of product design.

· Mentorship from experienced product professionals.

· Networking and potential for future employment.

Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.

A t Northwest, we're here for what's next. Whether we're finding opportunities for families, businesses and communities or opening doors for our team, we share a passion for helping the people around us succeed. And we know that in order to provide the highest level of care, we need to understand unique experiences and perspectives. That's why, whether you're interested in a corporate role or something customer-facing, your talent and voice matter. Here, you belong. Working at Northwest, you'll find that we recognize our employees for the important work they do through competitive compensation and benefits, professional development opportunities and by regularly celebrating wins along the way. So, take a look at the opportunities here. And join us as we move into the future making a difference for the people we serve.

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