Sr. Associate, Cafe Integrated Marketing Strategist| Retail Bank
At Capital One, we're building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. Capital One is consistently ranked on several Best Workplaces Lists, including Fortune's "100 Best Companies to Work For."
Capital One's Retail Marketing team is looking for a talented, strategic, and results-focused Senior Associate, Cafe Integrated Marketing Strategist to drive visibility to our brand-defining Cafes. This is an exciting time to join Capital One and our team, as the Cafe network continues to grow. If you are energized by transforming the banking industry with a human-centric approach, being a steward of our brand, growing as a marketer, and driving business results, this is the role for you.
Your Role:
We are looking for a passionate and detail-oriented marketer with a track record of authoring strategically sound briefs that deliver best-in-class creative across a variety of marketing channels. If you're a highly collaborative contributor who is adept at bringing ideas to life in creative ways, you may be the perfect match for our Senior Associate, Cafe Integrated Marketing Strategist position.
This role will develop marketing for Cafe campaigns that are rooted in consumer insights, business priorities and seasonal @context and come to life in channels both within and outside of the four walls of our Cafes. The ideal candidate will be able to think about not just the creative development, but the measurement and optimization of it, as well as the right channel mix to achieve business goals and meet customers where they are.
Key Responsibilities:
Develop channel plans and creative for integrated marketing campaigns that drive Cafe awareness and key Bank brand equities
Partner with cross-LOB teams to develop an always-on content strategy that tells Capital One products, features and experiences stories across in-Cafe channels like digital signage
Author sound creative briefs, test plans and strategies to guide breakthrough work rooted in consumer insights and drive continued performance and optimization against KPIs across channels
Collaborate with our creative team and agencies to optimize creative assets and deliver best-in-class marketing communications
Work cross-functionally with teams such as brand, business, creative, legal, operations, retail merchandising and corporate communication partners to drive compelling messaging strategies and channel plans that drive awareness of Cafes and deepen understanding of the Cafe value proposition
Champion and adhere to risk management processes and policies
A great candidate is:
Detail-oriented with strong prioritization skills and the ability to manage multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy
Experienced in brand marketing, multi-channel integrated marketing campaigns and content development.
Experienced in the brand awareness and consideration spaces of the marketing funnel
Effective at working with many stakeholders and cross-functional teams
Able to translate marketing strategies into channel plans and creative tactics
Confident presenting formal recommendations to senior decision makers
Excited by the challenge of influencing & collaborating with various partners of all levels to deliver results
Someone who thrives when navigating ambiguity and working autonomously
A strong team player, focused on achieving results together
Open to mentorship from more senior marketing strategists on our team
Basic Qualifications:
Bachelor's Degree or military experience
At least 2 years of multi-channel marketing experience on client-side or agency
At least 2 years of experience creating and delivering integrated marketing campaigns
Preferred Qualifications:
Marketing experience in financial services or another heavily regulated industry
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing
Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing
Wilmington, DE: $87,700 - $100,100 for Sr. Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website (https://www.capitalonecareers.com/benefits) . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
