Work Location:
Atlanta, Georgia, United States of America
Hours:
40
Pay Details:
$148,720 - $223,080 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Line of Business:
Marketing
Job Description:
The Head of Commercial Product Marketing leads a high-performing team, supporting multi-complex portfolios on the development and execution of Marketing strategy planning and annual portfolio planning. This role acts as a key contributor in influencing business operational decisions and is the steward for TD AMCB Commercial products and services, ensuring they are relevant and compelling to our customers and consistent with the overarching TD brand. This requires an ability to develop an integrated marketing plan with a clear understanding of how marketing investment drives account growth across all channels. As a people manager, this role is additionally accountable for continuing to grow the Marketing professionals to bring innovation to the business by providing ongoing feedback and performance reviews, coaching and developing employees, ensuring performance management activities are undertaken and providing regular input into employee assessments and development plans to continue to bring innovation to the work produced by the Marketing and portfolio team(s).
Depth & Scope:
Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
Oversees and leads TD AMCB's Commercial products and services portfolios, which consists of large and/or highly complex and diverse portfolios with significant complexity, scope or risk
Accountable for growing talent and developing the skills and capabilities needed to achieve career goals, support project/initiative success and achieve business results
Oversees the successful design of marketing plans and/or customer-centric programs and relevant project plans, incorporating full range of marketing resources and distribution channels. Determines and acts on long-term marketing and customer strategies to ensure they are effectively supporting the business line needs
Builds and maintains close relationships with senior business partners. Ensures ongoing successful communication of strategic direction of the marketing plans. Acts as key integrator/liaison between business lines, enterprise and marketing department, influencing and negotiating options to enable the achievement of successful and profitable marketing campaigns
Leads and approves campaigns and oversees marketing execution for all projects within portfolio; plays a leadership role in all BU campaigns to ensure strategy execution, appropriate governance and stakeholder approvals are delivered
Provides coaching, mentorship and guidance to practitioners, business and executives within area of expertise
Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices
Acts as a strategic partner to the leadership team on the management of the portfolio and financials, using deep industry, external/internal, enterprise knowledge and recognizing and anticipating emerging trends; identifies operational efficiencies and opportunities with other business management/enterprise areas
Facilitates key strategic discussions and provides thought leadership to executive audience (output may include strategic roadmap and/or deliverables/frameworks/short- to long-term goals, etc.)
Sets operational team direction and collaborates with others to execute on common goals
Focuses on longer-range planning for functional area (e.g. 12 months or greater)
Education & Experience:
Bachelor's Degree or the equivalent combination of education and work experience required; MBA preferred
15+ years relevant experience
Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry and product/customer markets
Knowledge of current and emerging competitor and market trends
Knowledge of risk management environment, standards and regulations
Ability to contribute to strategic direction of the function and provide advice to senior leadership
Ability to forecast initiatives and demand in order to develop annual strategic plan
Skill in managing budgets, P&L and resource allocation
Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives
Skill in talent development and performance management
Ability to exercise sound judgement in making decisions
Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
Ability to work collaboratively and build relationships across teams and functions
Skill in using analytical software tools, data analysis methods and reporting techniques
Skill in using computer applications, including MS Office
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion
Customer Accountabilities:
Customer Insights & Trends: Coaches team to understand and synthesize consumer trends, identify research gaps and plan market research, interpret consumer information for your business, anticipate customer opportunities, generate and apply customer insights
Builds and Protects the Brand: Identifies the Brand's strengths and weaknesses, recognizes the drivers and indicators of brand health and recommends corrective actions. Applies the Brand House to all aspects of marketing and acts as the key resource for the business on the Brand. Understands end-to-end customer journeys and supports the business to deliver the Brand through customer experience
Influences Business Strategy: Provides thought leadership, strategic advice to executives within the business, acts as the voice of the customer and a trusted advisor to business partners for all marketing and customer activities. Influences and has an impact on price, product, distribution and promotions. Builds and maintains close working relationships with key business partners to understand and influence business strategic priorities, and direction, ensuring that business objectives can be converted into effective marketing plans or customer strategies
Business Marketing Plan Owner: Sets the tone and ensures the integrity of the approved Annual Marketing Plan is being delivered in a transparent way. Constantly evaluates and recommends changes to improve business impact via marketing investment
Integrated Marketing Campaigns: Leads and approves campaigns and oversees marketing execution for all projects within assigned limits and parameters to ensure strategy execution, appropriate governance and stakeholder approvals are delivered. Coaches and leads the team through the development of budget allocations, media strategy and creative executions. Leverages and builds relationships with internal/external lead creative and media agencies
Shareholder Accountabilities:
Works closely with key business leaders to develop business plan, ensuring the optimal use of resources and leveraging TD's operating model to maximize efficiency, effectiveness and scale
Plans and executes on strategic activities, reviews and communicates results, and adjusts tactics accordingly
Executes on the annual business plan to deliver results aligned with business strategies
Manages overall budget, revenue and expenditures; meets business objectives while increasing efficiency and effectiveness
Proactively identifies key business opportunities, research and recommends enhancements/modifications; develops strategies to achieve recommendations and works closely with team to execute and implement
Improves or creates new processes for the organization, with a medium to longer term impact
Monitors and communicates the effectiveness of strategies, programs and practices related to own area of expertise
Protects the interests of the organization - identifies and manages risks, and escalates non-standard, high-risk transactions/activities as necessary
Keeps abreast of emerging issues, trends and evolving regulatory requirements and assesses potential impacts
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
Ensures employees are knowledgeable and assumes responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct
Employee/Team Accountabilities:
Contributes to the development of business segment and/or enterprise functional strategic priorities within their operational area or field of specialty
Develops annual and/or long-term plans for own area and influences plans well beyond area managed
Develops a team of marketers in all aspects of the marketing competencies and acts as a resource and mentor to others
Responsible for management of the overall team, providing both leadership and guidance
Sets targets and objectives for the team, and delivers results
Grows team expertise to align with business/enterprise demand and direction; assesses team skills and capabilities and continually looks for ways to provide and enhance the value delivered
Leads a high-performing team; provides ongoing feedback and performance reviews, coaches and develops employees, ensures performance management activities are undertaken and provides regular input into employee assessments and development plans
Leads the process of setting performance objectives for the team; tracks, monitors and effectively addresses and/or rewards performance in a timely manner
Manages employees in compliance with all human resources policies, procedures and guidelines of conduct
Shares knowledge, information, skills and subject matter expertise among the team and ensures the timely communication of issues and encourages good working relationships with other functions and teams
Supports an environment where team freely escalates business challenges; facilitates change through positive reinforcement of milestones and successes
Recruits for all hires to ensure a highly diverse, qualified workforce to achieve business objectives
Establishes and fosters a cohesive team; promotes a fair and equitable environment that supports a diverse workforce and encourages the team to achieve common goals and objectives
Acts as a brand ambassador for your business area/function and the Bank, both internally and/or externally
Physical Requirements:
Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
Domestic Travel - Occasional
International Travel - Occasional
Performing sedentary work - Continuous
Performing multiple tasks - Continuous
Operating standard office equipment - Continuous
Responding quickly to sounds - Occasional
Sitting - Continuous
Standing - Occasional
Walking - Occasional
Moving safely in confined spaces - Occasional
Lifting/Carrying (under 25 lbs.) - Occasional
Lifting/Carrying (over 25 lbs.) - Never
Squatting - Occasional
Bending - Occasional
Kneeling - Never
Crawling - Never
Climbing - Never
Reaching overhead - Never
Reaching forward - Occasional
Pushing - Never
Pulling - Never
Twisting - Never
Concentrating for long periods of time - Continuous
Applying common sense to deal with problems involving standardized situations - Continuous
Reading, writing and comprehending instructions - Continuous
Adding, subtracting, multiplying and dividing - Continuous
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.
Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more (http://hrportal.ehr.com/tdtotalrewards)
Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.
Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.
Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.
