Digital Marketing Manager, Kenra
Consumer BrandsMarketingUnited States, Culver City, CA, CAFull TimeRegular
About this position
At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit - where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
Digital & Growth Marketing:
Own day-to-day performance across the paid social strategy across Meta, TikTok, Pinterest, etc. and other relevant platforms to scale campaigns by coordinating agency support.
Work with the Paid Media Agency to continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends.
Scale TikTok shop performance and able to drive the channel in house with agency support.
Budget Ownership: Manage large-scale marketing budgets, ensuring efficient spend allocation by balancing ROAS/MER with long-term brand equity.
Collaborate Cross-Functionally: Partner with Creative, Social, CRM, and Marketing teams to align marketing initiatives with overall brand and business goals.
Creative Oversight: Work with the creative team to ideate, develop, and test Paid Social assets that resonate with target audiences
Performance Analysis: Establish a robust reporting framework to analyze and present Paid Social performance metrics, sharing insights to refine strategies and optimize future efforts
Explore New Opportunities: Identify emerging platforms and opportunities to expand customer acquisition efforts
Lead the bi-weekly cross-functional team meeting to review status, communicate key milestones & deadlines, flagging potential risk &/or delays, escalating issues to key stakeholders.
Ensure all touchpoints align with Kenra's brand voice and visual identity
Collaborate with the Influencer team to identify high-performing creator content for use in "whitelisting" or Spark Ads.
Content Shoot & Project Management:
Project manage & participate in content photoshoots, capture and organize BTS content
Work with Sr. Manager & key stakeholders on content briefing on new product shoots, image retouching, and photoshoot assistance including creative ideation and organizing shot lists
Manage photo and video library from Content Shoots, providing new asset updates to teams
Manage and coordinate multiple projects to ensure they are completed on time, on spec and on budget.
Ad hoc support across other photoshoots or creative needs where applicable
What makes you a good fit
Bachelor's degree in Communications, Marketing, or a related field.
3-5+ years of hands-on experience in managing paid social & search, executing creative briefs with teams, and/or supporting social media.
Knowledge of both growth and lifecycle marketing is a plus
Strategic Thinking
Strong ability to connect data-driven insights to big-picture strategies, balancing performance metrics with creative excellence
Analytical Expertise: Proficient in analyzing campaign performance, identifying trends, and making data-informed decisions to optimize results
Collaboration:
Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments
Passion for Innovation: Enthusiasm for staying on top of industry trends and leveraging new tools and platforms to drive growth
Creative problem-solver with strong communication, collaboration, and relationship-building skills.
Some benefits of joining Henkel
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1?
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program?
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement?
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships?
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $ 80,000.00 - $ 100,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.? We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 26091248
Job Locations: United States, CA, Culver City, CA
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your accounthere (https://henkel.csod.com/ats/careersite/login.aspx?c=henkel&site=1&lang=en-US&returnurl=~/ux/ats/careersite/1/home/requisition/80102?c=henkel&lang=en-US) to check the status of your application. In case of new account creation, please use your email address that you applied with.
