ABM Marketing Manager

Robert Half • Atlanta, GA • 2h ago

Description We are looking for an experienced ABM Marketing Manager to join our team in Atlanta, Georgia, for a long-term contract position. In this role, you will play a pivotal part in bridging the gap between marketing and sales by driving targeted campaigns and nurturing valuable sales relationships. This position offers the opportunity to work with international teams, manage multi-regional marketing programs, and contribute to scaling our foundational processes.

Responsibilities:

Develop and execute account-based marketing strategies that align with sales objectives and business goals.

Collaborate with sales teams to identify key accounts and create tailored marketing campaigns to drive engagement.

Utilize tools like 6sense and Folloze to design and track targeted campaigns, ensuring data-driven decision-making.

Manage outbound marketing requests from international sales teams, ensuring timely delivery and alignment with regional needs.

Monitor and analyze campaign performance using platforms such as Power BI and Salesforce to optimize results.

Coordinate with cross-functional teams to ensure seamless integration of marketing efforts throughout the sales funnel.

Create and manage custom landing pages for vertical campaigns to enhance audience targeting and engagement.

Support the scaling of marketing programs by improving existing processes and introducing innovative solutions.

Build and maintain strong relationships with sales teams to demonstrate the value of marketing initiatives.

Contribute to the development of metrics and reporting frameworks to track the effectiveness of marketing activities. Requirements

Proven experience in account-based marketing, with 2-5 years of relevant work in digital marketing.

Strong understanding of both inbound and outbound marketing strategies.

Proficiency in tools like 6sense, Folloze, Power BI, and Salesforce.

Experience managing multi-regional marketing programs and coordinating with international teams.

Ability to develop and nurture collaborative relationships with sales teams.

Strong analytical skills with the ability to interpret data and apply insights to improve marketing campaigns.

Knowledge of sales funnel touchpoints and integration of marketing efforts throughout.

Effective communication and organizational skills to manage various requests across diverse regions.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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