At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!
As an Integrated Marketing Manager, you will lead the development and execution of data-driven Small Business acquisition strategies across T-Mobile's 5G Home Internet and Fiber brands. This role is ideal for a strategic marketer who thrives in ambiguous, build-from-scratch environments, applies strong analytical and problem-solving skills, and can translate insight into action as new marketing efforts and capabilities are established for the organization.
You will define and evolve integrated marketing strategies that leverage paid, owned, and earned channels to deliver against commercial growth and brand objectives. Success in this role requires the ability to analyze performance, identify gaps in data or execution, and design test-and-learn approaches that improve outcomes over time. You will partner closely with commercial, operations, media, analytics, and MarTech teams to orchestrate complex, cross-channel campaigns and ensure measurement is embedded from the start.
This position plays a critical role in ensuring targeted, insight-led marketing programs are executed consistently across offline and online channels, while supporting broader digital transformation initiatives and marketing standards. This is a high-impact, hands-on opportunity for a marketer excited by problem solving, innovation, and bringing new products and strategies to market.
This is a hybrid role requiring in-office presence at least 3 days per week.
Key Responsibilities Serve as the primary point of contact for tactical acquisition media campaigns for 5G Home Internet, partnering with Broadband Marketing and internal Media teams Lead cross-channel campaign development and optimization, with a strong focus on customer experience, signal development, and performance improvement Apply analytical thinking to identify data gaps, measurement challenges, and optimization opportunities, and proactively work across teams to develop solutions Leverage data, analytics, and segmentation to uncover insights and translate business needs into actionable, integrated marketing plans that drive measurable results Work closely with commercial and brand leadership to align priorities, evaluate trade-offs, and solve complex execution challenges while delivering campaigns on time and on budget Partner with analytics and marketing operations teams to ensure performance measurement, learning agendas, and test-and-learn frameworks are clearly defined, tracked, and acted upon Continuously evaluate campaign performance, synthesize learnings, and recommend data-backed optimizations to improve future efforts Perform additional duties and projects as assigned to support evolving business needs
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Qualifications Bachelor's degree in business, marketing, or a related field, OR combination of education and experience deemed equivalent. Master's or advanced degree preferred 3+ years of experience developing and executing national integrated marketing campaigns for recognized B2C or ideally, B2B brands 2+ years of experience delivering omni-channel or multi-channel campaigns at scale, with a strong emphasis on data and digital execution Demonstrated strength in analytical problem solving, including the ability to interpret data, diagnose performance issues, and recommend solutions Strong understanding of digital marketing ecosystems, including CRM, web/ecommerce, paid media, and social channels Experience with data-driven and database marketing techniques; Adobe Analytics and media platform experience stronglypreferred Proven ability to apply consumer insights and performance data to improve targeting, messaging, and campaign effectiveness Experience in Salesforce, Marketing Cloud, Adobe End-to-end campaign experience, including strategy development, segmentation, targeting, execution, and optimization in an omni-channel environment Ability to work effectively in new or evolving marketing environments where processes, tools, and best practices are still being defined* Must be at least 18 years of age and legally authorized to work in the United States
Base Pay Range: $88,200 - $159,200
Corporate Bonus Target: 15%
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com.
Never stop growing!As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire
