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What You'll Do
The Customer Advocacy Marketing Manager, Cisco Networking (Workplace Technology Group) will lead the development and execution of compelling customer stories and proof points that highlight the value of Cisco's networking solutions. Cisco Networking is an industry leader providing intelligent network solutions for organizations to securely connect users, devices, applications, and workloads everywhere.
This role is part of the Cisco Workplace Technology Group product & solutions marketing team that spans Cisco's networking and collaboration portfolios.
In this highly collaborative role, you'll work cross-functionally with the Workplace Technology Group product and solutions marketing team, Networking Business Unit (BU), Cisco sales organization, and Cisco Lifecycle Marketing team to create a steady pipeline of impactful customer stories and customer-centric content. This content will support sales enablement, events, and marketing initiatives across the customer lifecycle.
Key Responsibilities
Customer Marketing & Advocacy
Identify, recruit, and nurture customer champions across networking product deployments and industries
Build long-term relationships with key customers to create case studies, testimonials, speaker opportunities, and user-generated content
Maintain a comprehensive and strategic view of current networking customer stories and content needs.
Partner with product and solutions marketing, product leadership, and sales and GTM teams to source networking product success stories and match customer advocates with strategic marketing needs
Customer-Centric Content Development & Storytelling
In partnership with product marketing subject matter experts, lead the development and curation of high-impact customer stories and proof points that showcase the ROI and customer value outcomes of Cisco's networking portfolio
Identify gaps and content opportunities to support sales enablement, events, and full-funnel marketing campaigns.
Partner with sales and field marketing teams to ensure customer stories are effectively integrated into sales enablement tools, presentations, and event collateral to drive engagement and conversions.
Analyze the performance of customer marketing content, leveraging insights to refine storytelling approaches and ensure alignment with evolving market demands and customer needs.
Build and maintain a scalable library of networking customer stories and advocacy assets.
Engagement & Campaign Support
Integrate customer stories into major product launches, demand generation campaigns, and lifecycle communications in collaboration with GTM, product marketing, revenue marketing, and lifecycle marketing teams.
Identify and prepare customer speakers for events-supporting logistics, content, and follow-up storytelling assets.
Collaborate with sales enablement to provide customer success stories and proof points that help drive pipeline and retention.
Use data and stakeholder feedback to refine storytelling approach, format, and distribution strategy.
Who You'll Work With
Our team works closely with sales and regional business executives, Product Management leadership, the cross-functional central Cisco marketing team, sales and partner enablement, and GTM teams to create buyer preference for Cisco workplace technology solutions and bring new innovative technology to market.
We are a dynamic, fast-paced team and to be successful in this high-stakes role, you'll need to navigate and prioritize multiple tasks and initiatives and be comfortable with leading through ambiguity and shifting priorities.
Qualifications
7+ years of experience in customer marketing, content marketing, or B2B storytelling roles, preferably in the tech, IT, or enterprise networking industry
Ideal candidates will have familiarity with enterprise networking, infrastructure, or AI-driven technology solutions and background in working with executive customers and supporting high-visibility campaigns and events
Exceptional writing and editing skills, with the ability to craft engaging narratives across formats and audiences
Proven experience managing customer advocacy or reference programs
Strong project management skills and ability to juggle multiple stories and initiatives simultaneously
Why Cisco?
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Simply put - we power the future.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless.
We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Why Cisco?
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and/or Canada:
The starting salary range posted for this position is $145,000.00 to $182,800.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:
10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
Additional paid time away may be requested to deal with critical or emergency issues for family members
Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
.75% of incentive target for each 1% of revenue attainment up to 50% of quota;
1.5% of incentive target for each 1% of attainment between 50% and 75%;
1% of incentive target for each 1% of attainment between 75% and 100%; and
Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$145,000.00 - $210,200.00
Non-Metro New York state & Washington state:
$129,000.00 - $187,000.00
For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
