Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) .
Job Description
The APEX (Analytics and Performance Excellence) team supporting AbbVie's US Commercial organization is 250+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership - ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at 'data' differently - as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously - without taking ourselves too seriously. We are smart, fun, quirky, and innovative - and we'd love for you to join us.
Job Description:
This role will be a trusted advisor to BOTOX® Therapeutic area leadership, leveraging superior customer and marketplace understanding that will deliver insights highlighting business opportunities and guiding brand strategy. The Manager of Marketing Analytics will design, implement, manage, analyze, and effectively communicate marketing analytics and omnichannel analytics initiatives. This individual will derive high-impact learnings from behavioral analytics, which includes developing and deploying analytic solutions based on business needs and supporting the measurement of brand strategies and tactics at a national and sub-national level. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.
This position's primary objectives: The Manager will act as intelligence partner with brand teams to guide and help formulate commercial brand strategy, identify tactical opportunities, lead insight discovery, and develop metrics and practices for measuring and improving marketing and promotional campaigns and initiatives.
This role will collaborate with key APEX partners (Patient Services, Market Access, etc) and other cross-functional partners and internal customers such as Finance and Marketing to design, build, and implement reporting, analytics, and optimization solutions as well as develop to commercial teams a holistic perspective and recommendations.
Key Responsibilities:
Serve as analytics partner to the BOTOX Therapeutic team- and offer a wide variety of analytics solutions and custom research solutions - ranging from reporting and tracking to advanced analytics in support of key business questions and strategies.
Derive findings and implications from patient, physician or account/practice analytics to strengthen commercial understanding of market dynamics, brand performance, and key opportunities; serve as a key contributor to the quarterly business review, annual brand planning processes; and develop fact-based recommendations to optimize performance.
Determine sub-national (accounts or physicians) drivers of brand performance, providing drill downs and diagnostics to performance dynamics driven by customer behavior to assist the brand in understanding performance.
Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability).
Demonstrate a strong understanding of syndicated and AbbVie proprietary data, data science and modeling techniques and the ability to synthesize insights into compelling narratives. Is highly proficient at supplier and stakeholder management, to drive compelling learnings, and formulate analytical strategies appropriate for the key business questions
Ensure all marketing analytics activities are conducted in accordance with financial and ethical compliance guidelines.
Qualifications
Bachelor's Degree required, Advanced degree preferred.
4+ years of relevant experience quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within the Pharma/Biotech industry is required.
Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales and Claims Data (APLD, PTD, Xponent, NSP (National Sales Perspective), NPA), and Specialty pharmacy data are preferred.
Advanced experience with current Analytical methods and extensive hands on experience with Excel and BI tools like Power BI or Tableau is required. Experience with machine learning tools is a plus.
Advanced communication and influencing skills: Comfortable in collaborating and influencing integrated brand team members and communicating /influencing/presenting to senior management.
Advanced agility, project management, and prioritization skills
Advanced vendor management skills
High motivation, strong work-ethic and positive attitude while working under tight timelines
Proven experience as an integral member of a high performing work team.
Accountability / Scope:
Reports to Associate Director, Botox Marketing Analytics
Focus (Scope): 40% Strategic/60% Tactical
Travel: 10-20% (Role in Irvine, open to Mettawa, IL but expectation will be frequent travel to Irvine)
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ?
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ?
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.?
This job is eligible to participate in our short-term incentive programs. ?
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law. ?
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AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.? Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Salary: $USD - $USD
