Reference #: 556734
Description
Are you a Digital Campaign Specialist looking to join one of the top companies in the Manufacturing industry?
Are you looking to further your career and grow?
Do you have experience in digital marketing?
If you answered yes to those three questions, then apply today!
Acara Solutions seeks highly qualified candidates to work remotely with our client in Malvern, PA. Interested?
Here's what you'd do:
The Digital Campaign Specialist will be responsible for supporting and executing multi-channel digital campaigns in an internal digital agency setting with a focus on quality, timeliness, and impact on the digital customer journey.
This position ensures timely and high-quality execution of digital campaigns that encompass multiple drive-to channels: Search, digital and social advertising, email with clear and connected call to actions, and web-design implementation with content, creative execution, and flow that deliver best-in-class customer experiences and promote preference and demand for the client's brand and products.
Reporting directly to the channel head of the Digital Campaign Management team, this is an individual contributor role with good multi-channel implementation, assembling, and coordination capabilities to bring client projects to fulfillment.
This position creates a large impact on customer experience and therefore has an impact on the continued value of our brand and business results.
This position will act as an interface between key account managers for business, marketing, and communication, various digital channels, and social media teams.
Consults on customer journey development, channel mix and artifacts, campaign or event landing page set-up, email campaign creation and flow, media placement, and keyword research, organic and paid.
Participates actively in campaign kick-off meeting, ensuring complete understanding of campaign brief, intent, and details.
Accountable for ensuring quality and searchability of content and coordination of artifact development, campaign coding, creation of landing and event pages (as appropriate), setting up emails and flow, search ads, vanity URLs/redirects.
Consults on content and creative execution for web, emails, search ads, and web within pre-designed templates. Answers channel-specific questions and recommends data-driven solutions based on best practices and industry standards.
Coordinates campaign launch; creates and publishes channel content and creative, landing and event pages, emails, activates digital ads as appropriate (search); conducts A/B testing for email, search ads, and landing pages as appropriate; manages and delivers collected leads from campaigns and events to region or country CRM teams.
Ensures campaign flow, roll-out, and publishing of deliverables are met; ensures end-to-end assembly and quality of campaign implementation.
Engages experts (SMEs) as appropriate to bring the campaign to production.
Ensures quality of customer interactions and promotes a best-in-class customer journey.
Prepares and distributes campaign instructions package to countries that are part of the campaign roll-out, collects any country feedback or additional requirements, and coordinates additional needs back to BA or region.
Keeps attention on campaign results to capture and further apply best practices.
Consults on optimization opportunities.
Involves implementation and execution of webpages and emails, consultation, and working with multiple stakeholders at both the U.S. and global levels, covering various projects.
Here's what you'll get:
Pay: $30.00/hr.
Hours: 40 hours/week (1st Shift).
Length: Temp (4 months).
Sounds like a good fit?
APPLY TODAY
About Acara Solutions
Acara is a premier recruiting and workforce solutions provider-we help companies compete for talent. With a legacy of experience in various industries worldwide, we partner with clients, listen to their needs, and customize visionary talent solutions that drive desired business outcomes. We leverage decades of experience to deliver contingent staffing, direct placement, executive search, and workforce services worldwide.
Job Requirements
Required Skills / Qualifications:
Bachelor's Degree in Marketing or Information Science or Digital/Interactive Communications Design.
Minimum of 3 years of experience in digital marketing.
Minimum of 3 years of experience working with multiple global stakeholders
Minimum of 3 years of experience in implementing digital campaigns, channel drive-to tactics, and/or web design.
Minimum of 3 years of experience in one or more of the following digital channels: e-mail demand generation pages and forms, search (organic and paid), digital events and exhibits, digital or social advertising, content management systems, and web design.
Minimum of 3 years of experience working with multiple digital platforms.
Preferred Skills / Qualifications:
In-depth knowledge of the multi-channel digital campaign tool landscape.
Polished professional with a solid understanding of customer behavior in digital journeys, outstanding interpersonal and communication skills, and good analytical and problem-solving skills.
Expertise in campaign process knowledge, understanding of digital campaign mechanics and assembly, and multichannel campaign deployment expertise.
Ability to design effective digital customer journeys.
Operational knowledge of Percolate, Eloqua, and CMS Scrivito.
Ability to promote the success of digital marketing campaigns for awareness, education, and demand generation, and KPIs/expected results.
Ability to consult on digital campaign best practices.
Ability to provide direction, leadership, project management, and collaboration.
Ability to work as a self-starter with a demonstrable understanding of the latest digital marketing technologies.
Enthusiastic about integrating new technologies and applying new approaches to the various sites, and ensuring the superiority of the digital deliveries relative to the competitive landscape.
Ability to set priorities for multiple projects competing for scarce time and resources and deliver on time.
Must work well under pressure and tight deadlines.
Ability to correct, organize, present, and implement project requirements.
Ability to develop ideas that result in improvements to existing procedures, projects, or materials.
Highly motivated; taking ownership of multiple projects and their deliverables.
Excellent analytical aptitude, with a keen attention to detail and a good focus on quality.
CMS experience.
Highly organized and professional.
Additional Information:
Upon offer of employment, the individual will be subject to a background check and a drug screen.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the necessary employment eligibility verification form upon hire.
Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran.
Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.
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Aleron companies; Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, Viaduct, and Aleron's strate
