Marketing Coordinator

ZIPPO MANUFACTURING COMP • Bradford, PA • 6h ago

The Marketing Coordinator supports the execution of cross-functional marketing initiatives. This role requires a blend of project management, content creation, event coordination, and communication skills to help support the planning, execution, and optimization of marketing campaigns and Brand initiatives across multiple channels. The ideal candidate is detail-oriented, collaborative, and confident both behind the scenes and in front of the camera. The role requires frequent travel, often on weekends, to support marketing events.

This is an office hourly, full on-site position located in Bradford, PA

PRIMARY DUTIES:

Project Coordination: Collaborate with Creative Services, Licensing, Legal, eCommerce teams, and external partners, agencies, or vendors to ensure the timely delivery of marketing assets and campaigns.

Brief Development: Draft clear and strategic brand and content briefs to guide internal teams and external partners.

Event Support: Plan, coordinate, and attend marketing events activations, ensuring brand presence is consistent and impactful. Act as an ambassador for the brand by interacting with consumers, potential partners and customers. Responsible for ensuring opportunities and leads are properly identified, organized, shared, and followed up on. Primary liaison with event marketing agency to ensure seamless event execution.

Content Creation: Write compelling copy for web, social media, PR, product descriptions, and packaging that aligns with brand voice and strategy, to help build brand awareness, and drive engagement.

Performance Reporting: Monitor, analyze, and report on campaign performance across platforms, using data to inform future strategies.

Administrative Support: Track invoices, manage vendor communications, and assist with marketing budget tracking and documentation.

Market and Consumer Insights: Stay informed on consumer behavior, industry trends, and competitive activity; share findings with the broader team.

zippo.com Support: Monitor zippo.com to ensure content and information is accurate and up to date, aligning with current campaigns.

Presentation Development: Create visually compelling and informative presentations for internal and external stakeholders.

On-Camera Talent: Serve as on-camera talent for product videos, social content, or promotional shoots as needed.

Social Media Monitoring: Monitor and respond to consumer comments on social media, including brand engagement, social media customer service, or community management.

EDUCATION AND ADDITIONAL ELIGIBILITY QUALIFICATIONS:

Associate's Degree or relevant experience; Bachelor's degree preferred

Demonstrated Proficiency with Microsoft Office Suite

Knowledge of AX operating system preferred

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