Specialist Integrated Marketing

BJs Wholesale Club • Massachusetts, Massachusetts • 1w ago

A World-Class Team

BJ's Wholesale Club is powered by more than 30,000 team members who make a real impact every day. Whether you're stocking shelves, solving problems or shaping strategy, your work helps families save on what matters most.

We're a team built on purpose and opportunity. Join us and be part of something meaningful.

Why You'll Love Working at BJ's

At BJ's Wholesale Club, our team members are at the heart of everything we do. That's why we offer a comprehensive benefits package designed to support your health, well-being and future - both on and off the job. When you grow, we grow.

Here's just some of what you can look forward to:

Weekly Pay: Get paid every week so that you can manage your money on your terms.

Free BJ's Memberships: Enjoy a complimentary The Club Card Membership, plus a free Supplemental Membership for someone in your household.*

Generous Paid Time Off: Take the time you need with vacation, personal, sick days, holidays, bereavement, and jury duty leave.*

Flexible and Affordable Health Benefits: Choose from three medical plans, and access optional dental, vision, Health Savings Account (HSA), and flexible spending account options to fit your lifestyle.*

401(k) Retirement Savings Plan: Build your financial future with a company match (available to team members 18 and older).*

Employee Stock Purchase Plan: Accumulate funds through after-tax payroll deductions that can be used to purchase shares of BJ's common stock at a 15% discount.

Eligibility requirements vary by position.

Job Summary

The Specialist, Integrated Marketing is responsible for helping to develop omnichannel marketing plans that help to achieve business goals and opportunities. Plans will include a surround-sound mix of digital and traditional channels, both paid and owned. This role will serve as part of the internal centralized campaign team that leads planning in collaboration with key partners including Merchandising, Digital Marketing, Digital, Creative, and Marketing Operations. This role reports directly to the Manager, Integrated Marketing and will support a variety of categories and/or business growth areas.

Major Tasks, Responsibilities, and Key Accountabilities

Demonstrates a good understanding of the business, competitive, and consumer dynamics to inform strategic planning.

For select businesses, with assistance from the Manager:

a) Sets Marketing goals using a mix of techniques based on past performance, business goals, market sizing, consumer insights, and traffic forecasting.

b) Builds Marketing strategies to drive incremental revenue growth; including defining target audiences, determining appropriate budgets, prioritizing across opportunities, and defining timing.

c) Drives Marketing goal, strategic plan, and tactical plan alignment across business and cross-functional partners.

d) Ensures proper measurement plans are built for each campaign, optimizes efforts mid-flighting, and conducts a final performance analysis in collaboration with business and cross-functional partners

Owns tactical plan execution in collaboration with cross-functional partners, including identifying the optimal channel mix across owned + paid tactics and setting the communications.

Writes creative brief and traffics all assets through to campaign launch.

Serve as a strategic thought partner to help define short and long-term growth roadmap for assigned promotion or product.

Approximately 25% of time will be allocated to strategic development of assigned promotion or product and 75% to tactical execution

Qualifications

Bachelor's required. Preferred degree in Business, Marketing, Communications or other related field

3-5 years of experience

Experience managing B2C omni-channel Marketing campaigns

Strong analytical skills - understand key Marketing performance metrics (ie. incrementality, ROAS, CPC, CTR)

Strong communication skills to influence and collaborate with partners without direct reporting relationships

Ability to flourish in a fast-paced environment that requires both strategic and executional skills

Strong project management skills, with ability to balance priorities across a number of initiatives

Retail or CPG experience preferred, but not required

This is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days.

In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ's Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is $60,500.00 - $79,500.00

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