Marketing Specialist - Email & Digital Support

ICONMA, LLC • United States, United States • 3d ago

Our Client, a Public Utilities company, is looking for a Marketing Specialist - Email & Digital Support for their Oak Brook, IL/ Hybrid location. Responsibilities:

A Marketing Specialist is responsible for creating and implementing marketing campaigns to promote a product, service, or brand.

They work closely with other members of the marketing team, as well as with sales, product development, and other departments to achieve marketing goals.

Developing marketing strategies and plans to reach target audiences.

Creating marketing materials, such as brochures, advertisements, and social media posts.

Managing digital marketing campaigns, including email, social media, and online advertising.

Conducting market research to identify trends, competitors, and customer preferences.

Analyzing marketing data and metrics to evaluate campaign effectiveness.

Collaborating with other departments to coordinate marketing efforts.

Planning and attending marketing events, such as trade shows and conferences.

Monitoring and managing the marketing budget.

Providing support to sales teams and other departments as needed.

Keeping abreast of industry trends and best practices in marketing.

Requirements:

Highly organized individual required.

Familiar with HTML email sending platforms like Eloqua, Salesforce, Hubspot, Mailchimp.

Translate template images and copy into a functional email (newsletters, promo emails, ad-hoc requests) in Oracle Eloqua platform.

Review customer lists for invalid or duplicate email addresses

Maintain and segment lists for targeted campaigns.

Maintain Eloqua contact limit.

Scheduling campaigns by leveraging a deployment calendar to prevent oversaturating customers.

Pull campaign performance reports on key metrics, provide insights and recommendations on them and share with campaign owners

Leverage 3rd party data like Questline benchmarks to compare performance.

Understand rules around compliance, bulk emails, preferences.

Experience in email marketing preferably in B2B and B2C environments.

Excellent communication and project management skills.

Top 3 skills needed: Highly organized, detail-oriented, project management

Familiar with HTML email sending platforms (i.e., Eloqua, Salesforce, HubSpot, Mailchimp). Experience in email marketing preferably in B2B and B2C environments.

Bachelors Degree preferred

HTML email platform experience (i.e., Eloqua, Salesforce, HubSpot, Mailchimp).

Marketing & customer education email campaigns. Building email templates, maintaining customer distribution lists, scheduling email campaign deployments, pulling campaign performance reports.

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