Senior Art Director, CRM
Our Deloitte Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, Generative AI, transformative technologies, and creative design. We can enhance customer experiences and drive sustained growth and customer value creation and capture, through customer and commercial strategies, digital products and innovation, marketing, commerce, sales, and service. We are a team of strategists, data scientists, operators, creatives, designers, engineers, and architects. Our team balances business strategy, technology, creativity, and ongoing managed services to solve the biggest problems that affect customers, partners, constituents, and the workforce.
Recruiting for this role ends on February 18, 2026
Work you'll do
As the Senior Art Director, CRM you will be responsible for shaping and executing innovative, data-driven creative strategies that engage audiences, build customer relationships, and deliver measurable business results. This role bridges CRM vision, creative art direction, and omni-channel content delivery-pioneering work that sits at the intersection of technology, creativity, and customer experience.
You will collaborate with cross-functional teams-including designers, strategists, technologists, and data scientists-to translate brand and CRM strategies into culturally relevant, emotionally resonant content across digital channels. You will lead ideation and production for platform-native content and CRM journeys, using insights and analytics to iterate and optimize for continuous engagement and growth.
You'll work alongside an integrated team of data scientists, strategists, technologists, and creatives to shape visually compelling, customer-centric experiences at every touchpoint. Your designs will drive connection, engagement, and brand loyalty, setting new standards for CRM-driven creativity and impact.
As the CRM Senior Creative Art Director, you will:
Conceptualize multi-channel assets with focus on CRM (email and direct mail), ensuring visual concept ladders up to client objectives and leverages insights from brief related to audience, personalization, and product.
Create compelling visual concepts leveraging modular approach to ensure brand consistency and quality across email and direct mail versioning.
Collaborate with CRM strategists to map customer journeys and identify high-impact engagement moments, shaping messages that foster loyalty and maximize lifetime value.
Present creative ideas and rationales to clients and internal teams, articulating strategic and visual intent.
Mentor and inspire junior copywriters, foster growth in creative and CRM-specific writing, and lead team brainstorms on culturally relevant and innovative content.
Work cross-functionally with designers, producers, and technologists to ensure cohesive and impactful omni-channel campaign delivery.
Stay current on trends in CRM, digital storytelling, social platforms, and MarTech capabilities-infusing best-in-class, platform-native thinking into everything you create.
Contribute to business development efforts, adding creative vision and storytelling craft to pitches, proposals, and new client opportunities.
Demonstrated fluency with Google Gemini AI and a proactive curiosity to stay at the forefront of AI advancements, with a passion for applying cutting-edge technologies to real-world challenges
The team
Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration. Join us to drive impactful customer interactions and business growth.
Qualifications
Required
Bachelor's or master's degree in Visual Arts, Graphic Design, Marketing, Communications, Advertising, Digital Media, or a related field.
4+ years of agency experience as an Art Director, with a strong focus on CRM-centric marketing/content creation
At least 3 years of experience with social native and content creation tools (Adobe Creative Suite, Figma, CapCut, After Effects, etc.).
At least 2 years of experience leveraging MarTech, data, and analytics to drive creative decisions within CRM campaigns.
Demonstrated ability to translate CRM, customer journeys, and brand strategies into visually engaging, multi-channel content.
Strong portfolio showcasing work that integrates CRM, data-driven marketing, and creative storytelling.
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serve
Preferred
Proven skills in motion design, video, and animation for digital platforms.
Experience experimenting with GenAI or real-time creative tools.
Strong eye for brand consistency, design excellence, and audience engagement.
Analytical mindset, with ability to consolidate insights and performance data to inform creative and CRM outcomes.
Excellent communication, presentation, and storytelling abilities.
Experience with LSHC and FSI (specifically insurance and wealth management)
Information for applicants with a need for accommodation: https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $113,325 to $198,400.
You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
