Are you ready for what's next?
Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j\mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation._
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview:
We are seeking a Digital Marketing Manager to join our growing team. The ideal candidate brings strong expertise in digital marketing strategy across websites and omni-channel campaigns, paired with the ability to execute efficiently.
This role partners closely with Brunswick's Brand Marketing leaders to develop and deliver comprehensive digital marketing campaigns and own website strategy and execution. With a consultative approach, you will use data and best practices to optimize performance across channels.
The role requires a balance of strategic vision and tactical execution.
At Brunswick, we have passion for our work and a distinct ability to deliver.
Essential Functions:
Translate brand strategies into digital execution by partnering closely with brand teams to develop website enhancements and cohesive, multi-channel marketing campaigns that drive measurable growth.
Serve as the primary digital liaison for assigned brands, connecting business stakeholders with digital product owners and functional specialists to ensure alignment and execution excellence.
Analyze performance data across campaigns and website activity to generate actionable insights that improve efficiency, conversion, and overall digital effectiveness.
Recommend and guide A/B testing to optimize the customer journey, strengthen funnel performance, and validate hypotheses that support campaign and site improvements.
Oversee website optimization and maintenance, ensuring site authoring, requirements gathering, and QA/testing are completed accurately and on time by the Digital Operations team.
Support Paid Media strategy by translating brand objectives into effective search, display, and social advertising approaches that enhance reach and performance.
Collaborate with the MarTech team to shape email marketing initiatives and ensure seamless integration between email programs and website experiences.
Partner with Digital Ops and Centers of Excellence to maintain strong website SEO health-including Core Web Vitals-and drive continuous technical and content-based optimization including tactics into site architecture, content development, keyword strategy, campaign planning, product launches, and blog content.
Work with Brand Marketing to shape content strategy that improves organic visibility across both traditional search engines and emerging LLM-driven discovery channels.
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
Required Qualifications:
7-10+ years of marketing experience
Bachelor's degree in marketing, communications, business or related field
Experience using website CMS platforms/authoring (AEM, Sitecore, Optimizely, Acquia/Drupal) and SEO best practices
Understanding of integrated digital marketing strategies and execution across website, paid/organic campaigns
Understanding of website and campaign analytics: both data and deriving actionable insights
Preferred to have marine industry knowledge and/or knowledge of recreational fishing hobby/culture or industry
Strong collaboration and communication skills to build effective relationships across internal stakeholders
Strong project management skills
The anticipated pay range for this position is $87,800 - $128,750 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.
At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business @context.
This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.
Why Brunswick:
Whatever tomorrow brings, we'll be at the leading edge.? As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we're proud of being recognized for making a splash with numerous awards (https://www.brunswick.com/careers) !
About Brunswick Boat Group:
Brunswick Boat Group is home to a diverse portfolio of iconic marine brands, including Bayliner, Boston Whaler, Crestliner, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern. Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide.
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
For more information about EEO laws, - click here (https://www.eeoc.gov/employees-job-applicants)
Brunswick and Workday (https://www.workday.com/en-us/service-privacy.html?&\rda=/company/service\privacy.php) Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com .
Brunswick Corporation
