SEO Writer & Strategist

VisionPoint Marketing • Raleigh, NC • 1d ago

About VisionPoint Marketing

VisionPoint Marketing is on a mission to become higher education's most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easier-and more successful-for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with VisionPointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters.

The Opportunity

VisionPoint Marketing is searching for an experienced SEO content strategist who combines strong writing and storytelling with practical SEO execution. As a member of our Digital Experience & Analytics Team, this is a writing-forward role focused primarily on creating, improving, and iterating on high-quality content. You will also support our technical SEO efforts through best-practice audits and on-page optimization, helping ensure content is structured, discoverable, and aligned with AI-ready SEO as search continues to evolve for our higher education clients.

What You'll Do

SEO Content

Inbound Content Creation: Create and publish engaging inbound content, including academic program pages, articles, blogs, and other relevant assets, in alignment with SEO best practices.

Storytelling & Discovery: Lead discovery sessions, such as stakeholder interviews and focus groups, to identify opportunities for content development.

Audience Alignment: Craft engaging content that aligns with identified strategies to reach a variety of audiences and address their specific needs.

Emerging Search Optimization: Optimize and "future-proof" content for Answer Engine Optimization (AEO) and Google's Search Generative Experience (SGE).

Collaborate: Work with internal teams to plan, develop, write, and optimize site content.

AI-Ready Content Development: Use AI tools selectively to support research, optimization, and efficiency, with human editorial judgment guiding quality, voice, and accuracy.

Quality Assurance & Constant Improvement: Engaged in ongoing iterative improvement of and quality assurance for content strategy process and deliverables.

Technical SEO

Technical Audits: Conduct technical SEO audits and present to clients prioritized remediation tactics to improve site health and performance.

Keyword & On-Page Optimization: Lead keyword research to identify opportunities and ensure all pages have unique titles, meta descriptions, and optimized on-page elements.

Performance Reporting: Monitor and report on SEO campaign performance, including pageviews, bounce rates, and conversion rates.

Strategic Recommendations: Provide data-driven recommendations based on marketing analytics to address client business and marketing challenges.

Information Architecture: Collaborate with the web team to align content strategy with site information architecture and overarching digital strategies.

Iterative Improvement: Engage in ongoing quality assurance and iterative improvement of content strategy processes and deliverables.

Who You Are Experience & Attributes

The ideal candidate would possess the following skills, interest and experience:

3-5 years of professional experience in strategic marketing content, with a specific focus on inbound marketing.

A four-year bachelor's degree in marketing, communications, journalism, business, or a related field of study (or equivalent professional experience).

Proven track record in developing, managing, and optimizing digital content for professional websites.

Demonstrated ability to synthesize the needs of diverse audiences into effective content strategies.

Proficiency in technical SEO, including keyword research and the execution of on-page optimization strategies such as title tags and meta descriptions.

Analytical expertise in interpreting website visitor data (e.g., pageviews, bounce rates, and conversion rates) to drive traffic and conversion growth.

Strong project management skills with the ability to prioritize and execute multiple complex writing assignments in a fast-paced environment.

Exceptional command of grammar and the written word, paired with a process-oriented approach and high attention to detail.

A proactive commitment to staying current with SEO industry trends, AI-driven tools, and emerging search best practices.

A Quick Note

Research shows that people from underrepresented identities often hesitate to apply for job opportunities if they feel they do not fulfill all of the listed qualifications. VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn't meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity!

VisionPoint Culture

At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, unlimited PTO and 401k. That's why it's important to us that future team members connect with - and contribute to - our culture (https://www.visionpointmarketing.com/about-us/culture/) . Our communication, our collaboration, our satisfaction and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. We believe in the work we do, we support each other, we work hard and we like to have a bit of fun too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.

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