Marketing Specialist - Vehicle Scale

Mettler Toledo LLC • Columbus, OH • 16h ago

Our Opening and Your Responsibilities
Mettler Toledo is seeking to hire a Marketing Specialist for the Vehicle Weighing Strategic Business Unit (SBU VEH) for our Masstron location. The primary role of this position is to support the marketing and lead generation programs of SBU VEH. This includes assisting in the segment marketing program, helping to develop marketing campaign and product launch materials and sales tools, and training the METTLER TOLEDO Market Organizations (MOs) around the world on the optimum use of these materials.
Essential Duties and Responsibilities
Understand and utilize the corporate design guidelines to develop marketing materials
Help manage our web marketing efforts including adding or modifying web pages for mt.com.
Develop videos to promote products and services to customers, and for internal training purposes.
Document projects in the field, including taking photos and video of installations and service work.
Write case study articles based on customer, sales, and field support input for use in segment marketing programs
Work with technical experts to write white papers, guides, and webinars for use in marketing promotions and customer education.
Creation of reports at the request of the SBU Vehicle Staff from various data sources
Optimize content for mt.com to be more search engine and AI friendly
Create value proposition and value messages for new products
Other duties may be assigned.
What You Need to Succeed
A bachelor's degree in communications, Journalism, or Marketing is required.
Knowledge of the scale/weighing industry is extremely desirable but not required
2-4 years of experience in a marketing/communications role
Excellent marketing and content creation skills for multiple media channels and formats
Experience in collateral creation, internal and external communications, direct marketing, advertising, and social media.
Fluent with standard Microsoft office tools. Affinity to eBusiness related tools such content management systems and media creation tools (Canva, Adobe Creative suite) is a benefit
Ability to work independently, self-driven and motivated with limited supervision
Our Offer to You
Medical, dental and vision care coverage and a 401(k) savings plan with company matching - all starting on date of hire
Tuition reimbursement, employee wellness programs, plus other perks and discounts
Parental and caregiver leave policies
All the usual benefits such as paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee Assistance Program, and domestic partner benefits
Global market strength and worldwide leadership in weighing
A brand name that is identified worldwide with precision, quality, and innovation
Thousands of patents, design and innovation awards
A commitment to extraordinary service on our state-of-the-art equipment
About Mettler Toledo
METTLER TOLEDO is a global leader in precision instruments and services. We are renowned for innovation and quality across laboratory, process analytics, industrial, product inspection, and retailing applications. Our sales and service network is one of the most extensive in the industry. Our products are sold in more than 140 countries, and we have a direct presence in approximately 40 countries. For more information, please visit www.mt.com.
Equal Opportunity Employment
You can find more details in our Equal Employment Opportunity Policy. If you'd like more information about your EEO rights as an applicant under the law, please click here.
We are an equal opportunity employer and value diversity at our company. We give consideration for employment without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, protected veteran status, or any other protected classification

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