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Job Description: Senior Marketing Operations Specialist (NAM Region)
Overview
We are looking for a Senior Marketing Operations Specialist to join our North America (NAM) team.
This is a pivotal, hands-on role focused on technical guidance and campaign execution to deliver Best-in-Class campaigns aligned with business objectives. The ideal candidate will be a seasoned marketing operations professional with expertise in campaign execution, optimization, and automation, and a proven ability to collaborate effectively across multiple teams.
Key Responsibilities
Strategic Leadership:
Serve as the Strategic Lead for marketing operations within the NAM region, providing technical expertise and strategic guidance on how to best leverage our martech stack.
Partner with the regional Marketing Operations (MOPs) and Marketing Analytics teams to define operational strategies focused on creating Best-in-Class Marketo campaigns.
Campaign Execution:
Oversee the successful execution of marketing campaigns and initiatives, ensuring on-time and accurate delivery.
Develop scalable campaign frameworks that drive engagement and results across various channels.
Campaign Optimization:
Analyze campaign performance to uncover opportunities for improvement and implement strategies to increase efficiency and ROI.
Perform ongoing A/B testing for campaigns, optimizing workflows and assets such as landing pages and email communications.
Marketing Automation Management:
Administer and maintain our marketing automation tool ( Marketo ).
Design and build workflows, nurtures, and advanced reporting solutions using Marketo.
Manage the creation of email marketing, landing pages, segmentation lists, and automation strategies.
Process Improvement:
Identify areas for operational improvements within campaign management workflows.
Document and implement process enhancements to streamline campaign execution and marketing operational efficiency.
Documentation:
Create detailed and comprehensive documentation for campaign procedures, best practices, and process improvements.
Work with the MOPs team to maintain an updated library of technical solutions and workflows for reference by cross-functional teams.
Cross-Functional Collaboration:
Partner closely with internal departments (e.g., regional marketing leads, demand generation, analytics, and IT teams) to align systems, tools, and data strategies.
Ensure seamless integration between marketing technologies to improve usability and efficiency across the organization.
Requirements
Certifications, Experience, & Skills:
Marketo Certified Expert (or equivalent certification) is required .
Bachelor's degree in Marketing, Business, or a similar field, or relevant equivalent industry experience.
5+ years of experience in marketing operations, campaign execution, and managing marketing automation platforms.
Proven expertise in creating strategic, scalable, and impactful marketing workflows in Marketo.
Ability to analyze campaign results, identify actionable insights, and optimize processes for increased efficiency and effectiveness.
Technical Knowledge:
Advanced proficiency in Marketo, including workflows, segmentation, email campaigns, landing pages, and reporting.
Strong understanding of marketing operations systems, processes, and data management tools.
Working knowledge of Salesforce is required.
Familiarity with Marketo Measure (formerly Bizible)and Tableau a plus.
Preferred Qualifications:
Experience working in regional roles, particularly in North America (NAM) .
Strong project management and organizational skills with the ability to handle multiple initiatives simultaneously.
Adept at collaborating with cross-functional teams to align objectives and develop solutions.
Exceptional written and verbal communication skills, with experience documenting operational workflows and campaign guidelines.
Competencies
Strategic Thinking: A proven ability to think critically, develop actionable strategies, and influence business decisions.
Technical Expertise: Demonstrated ability to use marketing operations tools (especially Marketo) to solve complex problems and deliver results.
Results-Oriented: Dedicated to achieving tangible business outcomes through efficient processes and impactful campaigns.
Collaboration: Works seamlessly with various departments and regional teams to produce synergistic results.
Adaptability: Thrives in a fast-paced environment with a willingness to embrace change and innovation.
Compensation:
This position offers an annual base salary typically between $ 107,000 and $ 155,000.In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills. ?
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About Our Marketing Operations Team
Our vision is to drive world-class marketing operations that align technical capabilities with business goals, empowering NAM regional teams to deliver Best-in-Class campaigns . If you're a talented and dedicated marketing operations professional with expertise in Marketo and campaign strategy, we would love to hear from you!
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
