Marketing Communications Specialist

Siemens • Raleigh, NC • 2h ago

Job Family: Brightly Software

Req ID: 488036

Who we are

Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.

About the Job

We are seeking a hard-working Marketing Communications Specialist to join our global marketing team. As Brightly, a Siemens company, continues its rapid growth, this role will be instrumental in improving our external brand reputation and driving internal communication consistency. You will support key communication programs to build brand awareness, educate the market, and contribute directly to our global growth objectives.

The ideal candidate possesses a deep understanding of current B2B communication trends, tactics, and programs. You are a skilled message crafter, passionate about leveraging essential communication to elevate Brightly's brand and influence in the markets we serve.

This role is essential for the planning, execution, measurement, and optimization of our corporate marketing communications. Key areas of focus include public and media relations, customer and product outreach, incident communications, social media, and developing content for spokespersons, influencers, and executive communications. Strong professional writing skills, an ability to tailor messages for diverse audiences, and expertise in conveying complex information clearly to drive engagement are essential.

What you will do

Support the execution of Brightly's global communications strategy, ensuring alignment with marketing and company objectives.

Draft, edit, and review professional communications for owned, earned, and paid channels, adhering to brand guidelines and tone of voice.

Manage and maintain a comprehensive communications calendar, coordinating with PR, social media, customer, and internal communications teams.

Develop engaging content across various communication channels.

Build and maintain a library of communication templates to ensure consistency and efficiency.

Analyze communication performance across all channels, generate insights, and provide recommendations to optimize strategy and content.

What you need

Bachelor's degree in Journalism, Communications, Public Relations, Marketing, or equivalent practical experience.

3 + years of marketing communications experience in a corporate setting or similar role, preferably with a global B2B brand.

Outstanding written and verbal communication skills, with a proven ability to write clearly, concisely, and adapt tone for various audiences and channels.

Demonstrated experience supporting B2B PR, thought leadership, and social media strategies, including external listening and feedback mechanisms.

High degree of professionalism and discretion when handling sensitive information.

Strong sense of accountability for deliverables, deadlines, and fostering collaborative partnerships.

Data-driven approach to decision-making, providing actionable insights and recommendations.

What makes you a Standout

Experience creating multimedia content (graphics, video) for B2B audiences.

Prior experience working within a global organization.

Demonstrated ability to engage effectively with customers, media, editors, thought leaders, and influencers.

Knowledge of advanced communication approaches and their impact on audience engagement and growth.

Experience supporting executive and inspiring leader spokesperson programs.

Adaptability and flexibility in a fast-paced, evolving business environment.

The Brightly culture

We're guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.

Our Commitment to Equity and Inclusion in our Diverse Global Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us.

Brightly maintains a Drug Free workplace in accordance with applicable law.

Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer-sponsored work authorization now or in the future for employment in the United States.#Brightly

$44,982 $77,112

Organization: Smart Infrastructure

Job Type: Full-time

Category: Communications

Siemens

Go to Apply

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