Salary: $74,136.00 - $119,359.00 Annually Job Type: Full Time - Permanent Department: Economic Development Opening Date: 2/1/2026 11:59 PM Eastern Location: Vienna, VA Job Number: 00600 Division: 01/05/2026 Description: General Statement of Job TOWN OF VIENNA MARKETING & PROGRAMS SPECIALIST (FULL-TIME) ECONOMIC DEVELOPMENT DEPARTMENT PAY GRADE 121: $74,136-$119,359 Help Shape the Future of a Thriving Small Town Business Community The Town of Vienna’s Economic Development Department plays a key role in creating a vibrant, business-friendly community where local businesses can grow and thrive. and driving tourism, shopping, and dining—all to strengthen Vienna’s commercial tax base and support balanced Town revenues. Through targeted marketing, business support services, and attraction and retention programs, we position Vienna as a premier destination to visit, shop, dine, and do business. Though just 4.4 square miles, the Town of Vienna is rich in charm, character, and community pride. Located in Fairfax County—the largest county in Virginia and consistently ranked among the best places to live in the Commonwealth—Vienna offers a unique blend of small-town feel and big-picture opportunity. Reporting to the Economic Development Director, the Marketing & Programs Specialist plays a hands-on role in executing the Department’s small business programming and marketing and brand strategy. This position offers room to grow on a small but highly collaborative team dedicated to supporting Vienna’s business community, especially its small businesses. The ideal candidate is a self-starter with a go-getter mindset who is eager to build skills in economic development, with a particular interest in small business support and marketing. APPLICATION REQUIREMENT: Work Schedule: Monday through Friday 8:00 AM - 4:30 PM 1 Thursday Evening a Month and 1 Monday Evening a Quarter All new employees must satisfactorily complete a background check. Manage marketing and communication efforts for the Economic Development Department to help position the Town as a unique place to do business and as a destination for shoppers and diners to support the local business community. Serve as a Clerk for the Town Business Liaison Committee and support the implementation of the Committee’s key initiatives. Promote the Town of Vienna through local media, TV, radio, print media, social media, and all other media platforms including paid advertisements. Maintain the Department’s digital presence, including website, blog, biweekly e-newsletter, and a purposeful social media strategy where each platform has its own purpose - all at a high-quality level. Prepare a monthly content calendar. Take a leading role in programs that support business sales through regional marketing including Vienna Restaurant Week to promote food-based businesses, holiday shopping advertisements and promotions, and local event-venues and catering strategies. Lead the Ribbon Cutting planning process for new Town businesses. Assist with business engagement and communication prior to major Town events that impact brick and mortar businesses, as well as participating in events that drive foot traffic to businesses such as the Holiday Stroll. Assist Director with business recruitment, retention or expansion proposals, and job retention programs and initiatives through the development of marketing materials and economic development programs. Manage and measure all marketing engagement including, but not limited to social media posts, radio, print ads. Define and measure key performance indicators for marketing initiatives and programs associated with entrepreneurship and small business initiatives. Assist with strategy formulation, aligning programs with the economic development strategy and connecting them to the Town’s larger goals. Maintain business contact list and database to support engagement efforts. Oversee seasonal intern(s). Develop strong relationships with community partners, new and existing businesses, local media, and local influencers. Maintain positive relations with internal and external customers. Responsibilities, Requirements, and Impacts Data Responsibility: Data Responsibility refers to information, knowledge, and conceptions obtained through observation, investigation, interpretation, visualization, and mental creation. Data are intangible and include numbers, words, symbols, ideas, concepts, and oral verbalizations. Collects, classifies, or formats data or information in accordance with a prescribed schema or plan to facilitate identification and extraction of useful information. Asset Responsibility: Asset responsibility refers to the responsibility for achieving economies or preventing loss within the organization. handles supplies of high value or moderate amounts of money consistent with the operation of a small division. Reads scientific and technical journals, abstracts, financial reports and legal documents; Strong writing skills, encompassing organization, transitions, grammar, punctuation, and style; creative writing skills a plus. Must be able to speak well with individual citizens as well as in public presentation situations and on camera. Complexity of Work: Complexity addresses the analysis, initiative, ingenuity, concentration, and creativity required by the job and the presence of any unusual pressures present in the job. Consistently challenges self to balance the need for accurate, concise information with a unique, interesting, creative presentation. Impact of Errors: Impact of errors refers to consequences such as damage to equipment and property, loss of data, exposure of the organization to legal liability, and injury or death for individuals. The impact of errors is serious - affects most units in organization and may affect citizens. Performs mostly sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations. Some walking, bending, stooping, reaching, other physical exertion in taking photos and videos or setting up for events. Equipment Usage: Equipment usage involves responsibility for materials, machines, tools, equipment, work aids, and products. Handles or uses equipment or work aids involving moderate latitude for judgment regarding attainment of a standard or in selecting appropriate items. Minimum Training and Experience Requires a Bachelor’s degree from an accredited college or university in marketing, communications, business, urban planning, public policy administration, or a closely related field. Minimum of four years’ experience working in marketing and/or communication. Experience working with stakeholders such as Boards/Commissions, Chambers of Commerce, elected officials, and related local government departments. High-level of computer literacy (Microsoft Office, Illustrator, Photoshop, InDesign, WordPress, Canva, Emma, or MailChimp) and a strong aptitude for mastering new applications. Ability to create and edit video content. ADA requires the Town of Vienna to provide reasonable accommodations to qualified persons with disabilities. Benefits: Benefits viewed here are for permanent, full time employees and may differ from part time, benefit employees. Interns, temporary, seasonal and other part time employees are not eligible for benefits. All full time permanent employees of the Town of Vienna contribute 5% of their annual salary to the Virginia Retirement System.
