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Marketing and Outreach Coordinator

Episcopal SeniorLife Communities • Rochester, NY • 1d ago

ROCHESTER, NY (http://maps.google.com/maps?q=505+MOUNT+HOPE+AVENUE+ROCHESTER+NY+USA+14620)

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Description

Episcopal SeniorLife Communities Mission:

We provide high-quality services from skilled nursing and restorative care to housing, assisted living, and community-based wellness programs. We are committed to meeting each individual's needs, in a culturally competent manner, supporting family and loved ones through transitions, and fulfilling our pledge...Life. Inspired Every Day.

Market and Outreach Coordinator

Starting Pay Rate - $26.00/hour

Full-Time, Monday - Friday

The Outreach Coordinator is responsible for generating qualified leads, cultivating and managing relationships with referral sources, and creating/executing strategic outreach plans that drive occupancy, strengthen community partnerships, and increase awareness of Episcopal SeniorLife Communities' programs, services, and living options. This role serves as a key liaison between ESLC and the broader community to support organizational growth and mission impact.

ESSENTIAL JOB FUNCTIONS

Increase organizational awareness and lead generation through activities such as professional relationship building, networking, presentations, health fairs, community outreach, and events.

Build and maintain strong relationships with current and new healthcare providers, social workers, senior service agencies, community organizations, and other referral partners.

Distribute approved marketing collateral, including brochures, information folders, invitations, and work with the PR Manager to produce any additional promotional materials, as needed.

Coordinate the monthly outreach meetings, agendas, and execution of plans with the team.

Develop an outreach plan and actions to achieve plans/goals

Complete monthly dashboard report

Manage CRM referral source database through timely and accurate data entry and report utilization

Responsible for generating leads and referrals to ensure adequate census and program utilization to meet or exceed budget targets

Work with the Director of Marketing and PR & Communications Manager to identify community needs and consumer trends, and collaborate with the marketing team to develop successful program management strategies.

Serve as a knowledgeable resource on ESLC services, levels of care, and community programs.

Identify new referral opportunities and expand ESLC's referral network.

Conduct on-site and virtual tours; provide lead management support to qualify, nurture, and convert inquiries, as needed.

Requirements

QUALIFICATIONS:

Must have valid New York State driver's license with a clean driving record.

Functional knowledge of communication devices: phone, fax, email, and internet.

Excellent communication, organizational and prioritization skills. Self motivated.

Proficient with Microsoft Office, especially Power Point and Publisher.

Ability to take and give direction, follow up on requests.

Ability to manage multiple tasks. Strong customer service focus.

Provide resident- centered service.

Strong team player.

Ability to interact courteously and tactfully with staff, residents, family members, visitors, vendors and the general public.

This position may be required to provide direct care or have access to resident property or belongings.

EDUCATION:

Bachelor's degree in Marketing, Communications, Public Relations, Human Services, or a related field preferred; equivalent experience considered.

EXPERIENCE:

Experience in senior services, healthcare outreach, community relations, sales, or marketing strongly preferred.

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