DIRECTOR, MARKETING
Endocrinologists are at the core of solving the most pressing health problems of our time, from diabetes and obesity to infertility, bone health, and hormone-related cancers The Endocrine Society is the world's oldest and largest organization of scientists devoted to hormone research and physicians who care for people with hormone-related conditions. Our inclusive community is made of scientists, physicians, educators, nurses, and students in 122 countries.
The Director, Marketing is responsible for designing and implementing a comprehensive marketing and communications strategy to strengthen the impact of our programs and services to increase revenue, grow our global reach, strengthen our market position, support membership goals and build our global brand awareness. The Director is a creative and analytical leader with demonstrated experience in multi-channel marketing. The Director is adept at collaborating cross functionally with other department leaders to ensure alignment between marketing and the Society's strategic objectives.
What you'll bring to the job:
Bachelor's degree in Marketing, Communications, Business or related field
10+ years of progressive marketing experience, with demonstrated success in a leadership role, preferably with non-profit or association experience.
Demonstrated knowledge of marketing strategies, concepts, and practices.
Ability to plan, implement, and evaluate marketing activities for a wide product line.
Ability to compile and analyze performance data to develop metrics that support decision-making for resources allocation and subsequent campaigns.
Proven experience in team leadership, talent development, and influencing cross-functional teams within a matrix organization.
A leader with both creative and analytical capabilities.
Exceptional verbal and written communication skills, with the ability to present complex information clearly to diverse audiences.
Ability to develop strong, collaborative relationships and work effectively with senior management.
Outstanding presentation and oral communication skills.
Our Values:
We believe in and empower our staff. We know that with our investment in their growth, they have an even greater potential to contribute to our organization. Our core values embody the character and culture of our staff - they guide our decision making, interactions and how we serve our members. As an organization, we are committed to: demonstrating responsible stewardship, treating one another with trust and mutual respect, supporting work life balance, sustaining an inclusive environment, and fostering an environment that encompasses communication, service, collaboration, results & innovation.
What you'll own:
Develop and implement marketing and communication plans that are aligned with the Society's strategic objectives.
Partner closely with internal teams to ensure the growth of our conferences, meetings and exhibits, membership, journals, products and services, and professional development and education opportunities. This includes market research and analysis, developing campaigns, timelines, identifying the target audience, managing the budget, production, distribution, and tracking results.
Drive revenue growth using market research, pricing, product marketing, marketing communications, and advertising.
Under the leadership of the CCO, work with cross functional teams to design an enterprise-wide content strategy and implementation plan that integrates with our editorial calendar and promotes our brand and image.
Lead the creativity of our marketing efforts to develop desirable content marketing roadmaps that yield member and stakeholder engagement.
Leverage data and analytics and synthesize patterns to develop the member decision journey.
Build brand awareness and ensure consistent messaging and visual identity across all channels and materials.
Collaborate with the Membership Engagement team to research our member experience and interaction with the organization and drive improvements by connecting member needs and our content strategy.
Effectively lead the marketing team in designing the right strategies and processes to carry out the marketing campaigns in a multichannel environment.
Implements measurements in all campaigns to effectively analyze marketing efforts for evaluation of its success, make recommendation for increased ROI, and reports outcomes to the leadership team.
OTHER DUTIES:
Develop, manage, and forecast marketing budgets, ensuring efficient allocation of resources and monitoring Key Performance Indicators (KPIs) and Return on Investment (ROI) to optimize performance.
Identify, select, and manage external agencies, consultants, and vendors to ensure the high-quality, timely, and budget-compliant execution of marketing initiatives.
What you'll do well:
DECISION MAKING
Ability to make decisions and solve problems involving varied levels of complexity, ambiguity, and risk. Takes charge of a group when it is necessary to facilitate change, overcome an impasse, face issues, or ensure that decisions are made.
RELATIONSHIP BUILDING
Can develop and maintain effective relationships with others to encourage and support communication and teamwork. Demonstrates the ability to build and maintain ongoing, collaborative, working relationships with coworkers and members to achieve the goals of the organization.
LEADERSHIP
Exhibits judgment in leading others to worthwhile objectives; provides role clarity by defining roles and responsibilities to team members; provides encouragement and reinforces high levels of performance in achieving objectives; sustains interest of others in projects or tasks through constant support and encouragement.
ANALYTICAL SKILLS?
Proficiency in market analysis, data interpretation, and using customer relationship management (CRM) and digital analytics platforms to inform strategic decisions.
PROJECT MANAGEMENT
Consider the ability to plan and organize the work of a group, department, or project and to establish effective priorities. Consider effective use of time. Demonstrates ability to "think outside the box" for solutions or ways to accomplish the job in a more effective way. Handles projects responsibly (including expense management). Prioritizes as needed and meets deadlines. Communicates challenges/barriers to supervisor. Collaborates and shares progress with others to get the project completed. Demonstrates effective delivery of completed project.
RESOURCE MANAGEMENT
As a contributor, ensures the effective, efficient, and sustainable use of program/project resources and assets by identifying wasteful practices and opportunities for optimizing resource use for programs and projects.
What you'll get out of it:
Working with staff that have passion for our mission, believe in one another, and have fun
The chance to work in an environment that empowers staff to take informed risks and create new programs and services.
A chance to make a contribution in a fun job with room to make it your own.
A strong and competitive salary and benefits package that focuses on your well-being and financial health.
Inclusion and Belonging Statement:
The Endocrine Society embraces and celebrates the strength that unique backgrounds, perspectives, and experiences bring to our organization. We are committed to building and sustaining a culture of belonging, respect, and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, neurodivergence, national origin, or protected veteran status and will not be discriminated against on the basis of disability. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, compensation, benefits, and termination. The Endocrine Society is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to our People Operations team.
Work Location:
This position is located in Washington, DC and walking distance to Metro and major bus lines. The Endocrine Society offers a flexible, hybrid work environment. Employees are expected to work from the office at least 2 days per week to foster our collaborative culture and support cross-functional interaction.
Endocrine Society offers a convenient downtown DC location within walking distance of Farragut North/Farragut West and Foggy Bottom Metro stations. Qualified candidates interested in a purposeful work environment, competitive salaries and excellent benefits, including a generous TIAA-CREF retirement plan with 10% employer contribution, submit resume and cover letter with salary requirements.
