Marketing Operations Intern

Crane Payment Innovations • Malvern, PA • 2h ago

Location PA, Malvern

Department Marketing

Employment Type Temporary Full Time - Employee

Have you ever used the self-checkout in a Home Depot, Target or Walmart? Played the slot machine at a MGM Casino? Maybe you grabbed a drink from a vending machine or paid to park your car? If you've answered with a resounding "YES", then you've done so with the aid of one of the 10 million devices installed by Crane Payment Innovations (CPI).

We make the technology that powers your everyday life, enabling more than 4 billion transactions every week in more than 143 currencies worldwide. From cash and coins to cards and mobile, we keep the world of payments moving with smart validation devices and business management software.

Headquartered in Malvern, PA, CPI is supported by: >2,000 global associates, 7 manufacturing sites, 11 corporate offices and a national field service organization.

Overview

The Summer Internship Program 2026 (6/5/2026-8/14/2026) is designed to attract undergraduate talent with a fresh perspectives and innovative thinking.

Interns will be given meaningful ownership of real work that contributes directly to CPI's strategic goals.

WHAT YOU'LL DO

This is a focused, high-impact internship for a student with interest in Marketing Analytics and Operations. You'll take an operational view of our marketing tech stack to help us make our marketing and sales processes cleaner, more integrated, and reportable. You will map how leads flow, define clear KPI tracking, set naming/UTM standards, build one core dashboard, and implement simple automations. Working with our sales and marketing leaders, you'll help ensure the team can operate with clear workflows and be more self-sufficient managing funnels.

Partner with marketing and sales leadership, IT, service operations, and solutions architect to understand critical business needs and design an operational workflow that connects activities to outcomes.

Project will include elements of standard Marketing Technology Operations, including the following (specific project details will be determined based on candidate's core skills and the business need at the time - not all of this all at once):

Process & Data Mapping

Document how leads enter (website forms, campaigns), how they're enriched, routed, and tracked in Salesforce.

Define a KPI dictionary (e.g., attach rate for service/hardware contracts, conversion rates, MQL?SQL) and where each KPI is sourced.

Platform Best Practices

Recommend and implement conventions: campaign naming, UTM standards, lead/source fields, campaign member statuses.

Clean up Act-On programs (folders, lists, naming), map syncs to Salesforce, and enable basic nurture workflows.

Dashboards & Reporting

Build dashboards: campaign performance, lead-to-opportunity conversion, attach-rate indicators by segment.

Configure reports for Marketing and Sales leaders (weekly/monthly views).

Light Automations

In Salesforce, configure lead assignment rules and simple Flow automations (e.g., stage-based tasks, alerts).

In Act-On, set up triggered emails/nurtures tied to form submissions or campaign milestones.

Documentation & Enablement

Produce a concise Marketing Ops Playbook: workflows, naming standards, how-to steps, and dashboards overview.

Conduct a handoff session and record short walkthroughs (if permitted).

WHO WE'RE LOOKING FOR

Must-Have Qualifications

Coursework or hands-on experience in marketing analytics, CRM, or marketing technology.

Familiarity with Salesforce; preferred: Act-On (or similar), Hootsuite (or similar), Google Analytics.

Basic understanding of lead lifecycle and sales stages.

Comfort building reports/dashboards and writing clear process documentation.

Detail-oriented, organized, and proactive problem-solver.

Tools You'll Use

Salesforce · Act-On · Hootsuite · Google Analytics · Excel/Sheets · PowerPoint/Docs

Sound interesting? Come see why we areOneCPI (https://www.cranepi.com/en/careers) !

CPI is part of Crane NXT

Crane NXT is a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect, and authenticate what matters most to its customers. The company is a pioneer in advanced, proprietary micro-optics technology for securing physical products, and its sophisticated electronic equipment and associated software leverages proprietary core capabilities with detection and sensing technologies. Crane NXT has approximately 4,000 employees with global operations and manufacturing facilities in the United States, the United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden, and Malta. For more information, visit www.cranenxt.com.

Crane Payment Innovations is committed to hiring a diverse workforce. Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.

CPI #LI-DS1

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