Director of Marketing Americas

EnerSys • Reading, PA • 7h ago

Reference #: 05314CA8-873A-4 EnerSys is a global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide servicing over 10,000 customers in more than 100 countries. Worldwide headquarters are located in Reading, PA, USA with regional headquarters in Europe and Asia. We complement our extensive line of Motive Power and Energy Systems with a full range of integrated services and systems. With sales and service locations throughout the world, and over 100 years of battery experience, EnerSys is the power/full solution for stored DC power products. Motive Power applications include industrial lift trucks and pallet jacks, rail equipment, mining equipment, and airline ground support equipment. Some of the motive power brands include Hawker, Ironclad, General Battery, and Fiamm. Wherever there is a need for motive power, EnerSys offers the perfect energy solution.

Job Purpose

The Director of Marketing, Motive Power Americas is a key leader within the Motive Power Global Marketing Team, driving regional marketing strategy and execution for EnerSys' Motive Power business across the Americas. This segment serves diverse industries including material handling, transportation, rail, marine, automotive, and more. Reporting to theSenior Director of Motive Power Global Marketing, this role leads all marketing functions in the Americas and partners closely with Sales, Product Management, Service, Engineering, and IT teams. The Director develops and executes marketing strategies, campaigns, product launches, and programs that strengthen brand presence, drive growth, and align with global objectives. Collaboration with regional and global leadership ensures marketing initiatives support revenue and operating earnings goals. .

Essential Duties and Responsibilities

Strategy & Leadership: Define and execute regional marketing plans; lead and mentor the Americas marketing team; align objectives through X-Matrix planning. Brand & Campaign Management: Drive product and brand strategies; oversee creative development and marketing collateral; execute multi-channel campaigns to generate leads and support sales. Sales Enablement: Develop training materials and tools aligned with Challenger Sales methodology; enhance sales effectiveness and product knowledge. CRM & Lead Management: Optimize Salesforce segmentation, reporting, and KPI frameworks; ensure effective lead qualification and conversion. Agency & Vendor Oversight: Manage external partners and creative agencies to deliver high-quality, on-brand campaigns. Cross-Functional Collaboration: Partner with Sales, Product Management, Service, and IT to ensure cohesive go-to-market strategies. Market & Competitive Insight: Monitor trends, analyze product viability, and provide input for forecasting and business planning. Budget & Planning: Develop and manage annual marketing plans and budgets; ensure timely, cost-effective program delivery. Events & Trade Shows: Plan and execute regional events and trade shows to enhance brand visibility and customer engagement.

Qualifications

Bachelor's degree in Marketing, Business, or related field (Master's preferred). 8+ years of marketing experience, ideally in material handling or transportation industries. Strong leadership, communication, and strategic planning skills. Experience with Salesforce CRM, campaign automation, and project management tools. PMP certification and advanced digital marketing knowledge preferred.

General Job Requirements This position will work in an office setting, expect minimal physical demands.

EnerSys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any @type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any othercharacteristic protected by federal, state or local laws.

We use artificial intelligence to screen, assess and select applicants for open positions, including for the purposes of reviewing and ranking application materials and scoring answers to application questions. Accordingly, decisions about your application and eligibility for employment with EnerSys may be made based exclusively on the automated processing of the personal information that you submit in your application materials.

EEO/AA Employer/Vet/Disabled

EnerSys

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