Working Title: Web Specialist
Job Class: Communications Specialist 2
Agency: MN Department of Natural Resources
Job ID : 90887
Location : St. Paul
Telework Eligible : Yes, Hybrid
Full/Part Time : Full-Time
Regular/Temporary : Unlimited
Who May Apply : Open to all qualified job seekers
Date Posted : 12/18/2025
Closing Date : 01/07/2026
Hiring Agency/Seniority Unit : Department of Natural Resources
Division/Unit: Fish and Wildlife
Work Shift/Work Hours : Day Shift
Days of Work : Monday - Friday
Travel Required : Yes - Occasionally
Salary Range: $29.25 - $42.94 / hourly; $61,074 - $89,658 / annually
Classified Status : Classified
Bargaining Unit/Union : 214 - Minnesota Association of Professional Employees (MAPE)
Designated in Connect 700 Program for Applicants with Disabilities (https://mn.gov/mmb/careers/diverse-workforce/people-with-disabilities/connect700/) : Yes
The work you'll do is more than just a job.
At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
The Department of Natural Resources is seeking to fill a full-time Web Specialist position. This position will be located at the Central Office in St. Paul.
This position works in concert with another Web Specialist, a public relations team, and other DNR specialists to administer and maintain the DNR's statewide Fish and Wildlife Division website as a strategic element to achieve the work of the Division of Fish and Wildlife (FAW) and the mission of the Department of Natural Resources. The incumbent's work will develop and maintain Fish and Wildlife website properties with the purpose of raising awareness and knowledge of fish and wildlife management and research and increasing awareness of and participation in hunting, fishing, and other fish and wildlife related outdoor recreation opportunities. The incumbent's work will also provide timely and relevant information to stakeholders, building loyalty to the DNR's brand.
Responsibilities include:
Implement the Fish and Wildlife web communications strategy and manage day-to-day operations of the division's web presence to engage and inform stakeholders.
Coordinate advancements to Fish and Wildlife's web assets by serving on interdisciplinary teams.
Coordinate web analytics, developing regular reports on the performance of Fish and Wildlife web pages, and recommending appropriate adjustments in the web strategy to enhance Fish and Wildlife's presence and information reach.
Keep current with public sector web page industry trends and best practices.
This position may be eligible to telework up to 50% of the time, which is subject to change. If approved, the employee would be required to complete a telework agreement.
Minimum Qualifications
Two (2) years of professional level experience in communications, marketing, journalism, and outreach.
Experience in planning, writing, and editing content for news releases, web, social media, newsletters, public service announcements for radio and television, radio actualities, and/or scripts for information and education productions.
Experience working within website content management systems and maintaining large websites with complex information.
Knowledge of journalistic principles, practices, and techniques as related to the planning, creating, editing, and multi-channel distribution of communications deliverables.
Knowledge of cultural competence sufficient to produce content that reaches new and culturally diverse audiences.
Working knowledge of news media sufficient to ensure effective media relations efforts within the state.
Organizational and time management skills sufficient to delegate and manage multiple projects.
Project management and facilitation skills sufficient to manage complex communications planning efforts.
Communications and human relations skills sufficient to work in a highly collaborative team environment, and to establish and maintain collaborative working relationships with a variety of internal and external stakeholders and communicate effectively and comfortably with state and agency leadership.
Critical thinking and problem-solving skills sufficient to address complex communications and public relations challenges.
Skills in writing and editing, including knowledge of AP style, to communicate in a clear, accurate and error-free manner sufficient to convey information to internal and external stakeholders, including media, government and non-government partners, local officials, educators, subject-matter experts, and customers/readers.
Preferred Qualifications
A bachelor's degree in journalism, communications, public relations, media, or closely related field.
Four (4) years of experience as a communications professional with responsibilities for media relations, public relations, writing, editing, communications planning, and social media content creation and community management.
Experience with writing and/or editing content about natural resource issues and outdoor recreation.
Experience with audience development as it relates to websites, newsletters, and social media channels.
Experience with managing sensitive issues or crisis communication.
Experience with optimizing websites and creating electronic documents, products, video and audio that are accessible to those with disabilities.
Experience with software required to create and edit video, audio, photos, and graphics, including Adobe Creative Suite.
Interpersonal skills and experience working with internal and external stakeholders, including media, government and non-government partners, local officials, educators, subject-matter experts, and customers/readers.
Additional Requirements
This position requires an unrestricted Class D Driver's license with a clear driving record.
Applicants must have the ability to meet the physical requirements and work in the environmental conditions of the position, with or without reasonable accommodations.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Candidates must be legally authorized to work in the United States without sponsorship for employment visa status (e.g. H1B status).
It is policy of the Department of Natural Resources that all candidates submit to a background check prior to employment. The background check may consist of the following components:
Conflict of Interest Review
Criminal History Check
Education Verification
Employment Reference / Records Check
License / Certification Verification
AN EQUAL OPPORTUNITY EMPLOYER
Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.
Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us . Please indicate what assistance is needed.
