As a Product Marketing Manager in Oracle's Fusion Analytics team, you will be the strategic bridge between product innovation and market impact. You'll define how we position, message, and bring Oracle Analytics to market-driving demand, accelerating adoption, and enabling sales. This role requires deep collaboration across Product Management, Campaigns, Sales, Analyst Relations, and Field Marketing to ensure Oracle's analytics story is clear, compelling, and consistent.
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Messaging, Positioning & Persona Development
Create clear, differentiated messaging at both the individual FDI product and higher overall product family levels, addressing business (buyer) and technical (influencer) audiences.
Continuously refine messaging based on roadmap evolution, competitive shifts, and market feedback.
Develop and maintain buyer and influencer personas grounded in research, behavioral data, market trends and sales feedback.
Ensure consistent positioning across all touchpoints-from Oracle.com and field marketing to sales decks and analyst reports.
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Go-to-Market Strategy & Launch Execution
Define launch strategy and asset BOM for every product release, determining the launch Tier level (1, 2, or 3).
Own GTM planning for launches across Fusion Analytics pillars and product lines, aligning with cross-functional stakeholders.
Perform asset gap analyses and ensure on-time creation of launch content- including webpages, datasheets, blogs, sales decks, and demo scripts.
Track the performance of GTM efforts through KPIs such as engagement, pipeline generation, and analyst impact.
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Competitive Intelligence & Market Insights
Monitor competitor capabilities, positioning, and messaging to proactively address objections and craft Oracle Analytics differentiators.
Use analyst reports to extract insights on market trends, competitor strengths/weaknesses, and Oracle's perceived position to inform messaging, GTM, and content strategies.
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Sales Enablement
Collaborate with sales enablement leads in different organizational pillars (ie, Apps groups) to produce content
Insert FDI messaging/positioning into related enablement efforts by the Apps teams.
Review enablement content and ensure alignment to strategy and messaging/positioning of Oracle Analytics and FDI.
Own and maintain sales content in Seismic, ensuring materials remain current, relevant, and aligned with messaging.
Monitor Seismic usage analytics to identify high-performing assets and apply insights to optimize future content development.
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Content Strategy & Market Amplification
Drive content creation that fuels demand generation: blogs, videos, customer stories, eBooks, infographics, social posts, and more.
Manage the Oracle.com experience for Fusion Analytics, including Tech pillar pages and contributions to Apps pages.
Partner with Paid Media and SEO/AIO teams to optimize web visibility and search performance.
Contribute to social media calendars, ensuring timely promotion of launches, campaigns, and product stories.
Support executive keynotes, OCW/OCWT sessions, and major event narratives with compelling content and visuals.
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Analyst Relations & Customer Advocacy
Contribute directly to shape and respond to key analyst evaluations (Gartner MQ, Forrester Wave, etc.), contributing positioning, proof points, and roadmap.
Lead customer story nominations and reference programs in partnership with various customer advocacy teams.
Support executive keynotes, OCW/OCWT sessions, and major event narratives with compelling content and visuals.
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Metrics, Feedback, and Iteration
Measure success of marketing initiatives, launch outcomes, and messaging effectiveness using tools available, Eloqua, Adobe Analytics (web), Sprinklr analytics (social), YouTube analytics (video), Seismic (content) and sales feedback.
Maintain a feedback loop with Product Management and Field to ensure content stays relevant and high impact.
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Social Strategy & Channel Ownership
Help manage the official Oracle Analytics social channels (e.g., LinkedIn, Twitter, YouTube), ensuring regular, strategic content publishing aligned with product priorities and campaigns.
Contribute to and help execute the social media calendar, incorporating product launches, thought leadership, customer stories, and relevant industry trends.
Create or curate social assets (e.g., post copy, graphics, short videos) in collaboration with the content and design teams.
Monitor social engagement using tools like Sprinklr, and refine content and timing based on performance analytics.
Coordinate with Paid Social teams where appropriate to boost key posts or amplify campaigns.
Maintain a consistent brand voice across platforms and serve as the point of contact for cross-functional social initiatives.
Disclaimer:
Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.
Range and benefit information provided in this posting are specific to the stated locations only
US: Hiring Range in USD from: $118,700 to $251,600 per annum. May be eligible for bonus, equity, and compensation deferral.
Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle's differing products, industries and lines of business.
Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.
Oracle US offers a comprehensive benefits package which includes the following:
Medical, dental, and vision insurance, including expert medical opinion
Short term disability and long term disability
Life insurance and AD&D
Supplemental life insurance (Employee/Spouse/Child)
Health care and dependent care Flexible Spending Accounts
Pre-tax commuter and parking benefits
401(k) Savings and Investment Plan with company match
Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.
11 paid holidays
Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.
Paid parental leave
Adoption assistance
Employee Stock Purchase Plan
Financial planning and group legal
Voluntary benefits including auto, homeowner and pet insurance
The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.
Career Level - IC5
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