Regional Marketing Representative
Please consider before applying: This position follows a hybrid work model and requires regular onsite presence at our Shakopee facility three days per week.
Position Overview:
The primary role of the Regional Marketing Representative is to provide localized marketing planning and support for hearing care professionals working with ReSound in an identified area of the US. The position will also be responsible for introducing new marketing and support programs to those ReSound customers as well as leading a forward-thinking approach to marketing planning and tactic execution.
Essential Functions:
Customer Interaction & Consulting:
Provide primary point of contact for customers seeking support of their marketing efforts.
Work alongside sales representatives to develop local market customer plans and identify local marketing opportunities.
Participate in conference calls and/or meetings with key customers and prospective customers to discuss marketing opportunities and share ReSound marketing capabilities.
Provide experience & data-backed advice to customers when requested on:
General effectiveness of specific marketing ideas in a given market
Recommended timing of various marketing vehicles to optimize effectiveness
Advice on how to enhance their marketing ROI
Follow-up with accounts reviewing program post-mortem
Project Execution:
Facilitate execution of customized marketing projects for customers through internal and external resources. Projects include traditional tactics (Newspaper ads, brochures, direct mail, referral programs) and digital tactics (website, SEO, paid search, display ads, Google/Facebook ads, redirect, and social media).
Vendor Interaction:
Work with existing and new vendors to complete project requests on behalf of ReSound customers.
Effectively communicate through proofing process as intermediary between vendor and customer. Responsible from project inception through completion.
Reporting:
Will be responsible to document marketing data for analysis.
Documentation happens within PM software-based system.
Regional Marketing Representative will be responsible for providing and presenting to small groups on multiple reports detailing accounts, projects and efficacy of programs where applicable.
Regional Marketing Representative will be responsible for providing and presenting a quarterly summary report to assigned sales region representatives & marketing peers.
Competencies (Knowledge and Skills needed for this position):
Effective verbal presentation and written communication. Phone and email main communication platforms
Detail oriented and results driven
Ability to manage several tasks simultaneously and prioritize work with a variety of internal and external customers
Ability to work well with customers to understand their objectives, align on recommendations, and implement plans to reach goals
Demonstrated capability to engage stakeholders regarding marketing advice
Ability to work with multiple projects simultaneously and ensure high-quality execution
Ability to effectively communicate the strategic rationale of various marketing programs as they relate to enhancing growth in each account
Ability to understand opportunity identification and prioritization as it relates to meeting targets
Understanding of Resounds' product line and how it can be leveraged to drive more business or garner competitive share
An understanding of the hearing instrument business from both a manufacturer and dispenser point of view
Required Qualifications:
Education: Bachelor's degree in marketing or a business-related field
Experience:
Minimum of 5 years marketing experience
Experience in medical device or hearing industry
Experience with franchise or small-business owners
Travel: Limited travel may be required. 2-3 trips per year.
Pay Transparency Notice:
The target annual compensation for this position can range from $70,000.00 - $90,000.00 with a discretionary bonus if you are an active employee as of the fiscal year-end.
Compensation for roles at GN depends on a wide array of factors including but not limited to location, role, skill set, and level of experience
To remain competitive, GN offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, and paid vacation and holidays
Working Environment:
Combination of office setting and remote (home-based) work. Tuesday, Wednesday and Thursdays are mandatory in-office days.
Physical Demands:
Prolonged periods of sitting or standing at a desk/workstation are required. Regular use of phone, computer and email is essential. The employee must occasionally lift and/or move up to 15 pounds.
Position Type and Expected Hours of Work:
Full-Time: 40 Hours/Week
We encourage you to apply:
We highly value a mindset, motivation, and energy, that aligns with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.
We are committed to an inclusive recruitment process:
GN welcomes applicants from all backgrounds and applicants will receive equal consideration for employment. We make life sound better by developing intelligent sound solutions that transform lives through the power of sound, enabling you to hear more, do more & be more than you ever thought possible. Founded in 1869, GN group today has more than 6,000 employees.
Disability Accommodation :
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail careers.us@gn.com or call 978-606-2210. This email and phone number is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.
GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhances the senses of hearing and sight. We enable people with hearing loss overcome real-life problems, improve communication and collaboration for businesses and provide great experiences for audio and gaming enthusiasts.
We hope you will join us on this journey and look forward to receiving your application.
LI-ReSound
GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and driven by innovation, we deliver technology that enhance the senses of hearing and sight. We help people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts.
GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with the broadest portfolio of products and services in our history - fostering a sense of community, openness, and understanding.
By listening to customers and combining our unique expertise in the human ear, audio, video, and speech, wireless technologies, software, and miniaturization, we transform what it takes to bring people closer to what is important to them.
The GN-owned brands that are responsible for bringing these technologies to life:
Medical grade hearing technology: ReSound (https://www.resound.com/en) , Beltone (https://www.beltone.com/en) , Interton (https://www.interton.com/en) , Jabra (https://www.jabra.com/hearing)
Professional collaboration: Jabra (https://www.jabra.com/) , BlueParrott (https://www.emea.blueparrott.com/) , FalCom (https://falcom.gn.com/)
Gaming, calls and media: SteelSeries (https://steelseries.com/) , Jabra (https://www.jabra.com/)
Founded in 1869, the GN Group employs 7,000 people and is listed on Nasdaq Copenhagen (GN.CO). GN's solutions are sold in around 100 countries across the world.
If you would like to learn more about us, visit our homepage gn.com or click on our different brands. You can also connect with us on LinkedIn (https://www.linkedin.com/company/gn-store-nord/) , Facebook (https://www.facebook.com/gnstorenord/) and Twitter (https://twitter.com/gnstorenord) .
We are a Equal Opportunity Employer that values a diverse and inclusive workforce. We do not discriminate on the basis of race, color, national origin, religion, age, gender identity, sexual orientation, marital status, disability, genetic information, veteran status, or any other basis prohibited by federal, state, or local law. Women, minorities, veterans, LGBTQIA+ individuals, and persons with disabilities are encouraged to apply. Come join our team!
