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Generative Engine Optimization Lead

Eliassen Group • Bismarck, ND • 1d ago

Anywhere

Type: Contract-to-Hire

Category: Marketing

Industry: Retail

Workplace Type: Remote

Reference ID: JN -122025-104696

Date Posted: 12/09/2025

Shortcut: http://careers.eliassen.com/MiQUZX

Description

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Description:

Remote

The GEO Lead will partner with the Director of SEO & ASO to define and execute the enterprise strategy for Generative Engine Optimization (GEO)-also known as AEO, AIO, or AI Search Optimization. This role ensures our brands, destinations, and hotels are discoverable and accurately represented across emerging AI-driven search ecosystems.

As a key bridge between traditional SEO and the next era of AI-powered discovery, the GEO Lead will shape how our content is understood, cited, and surfaced by large language models (LLMs) and answer engines.

This is a contract to hire opportunity. Applicants must be willing and able to work on a w2 basis and convert to FTE following contract duration. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Rate: $75 - $80 / hr. w2

Responsibilities:

Translate emerging LLM behaviors, AI search features, and ecosystem shifts into actionable enterprise initiatives and product features.

Define the reporting and measurement framework for GEO, including custom KPIs such as AI citation share, answer-engine visibility, and generative query coverage.

Partner with the Director, SEO & ASO to guide IHG's long-term vision for search discoverability in AI environments.

Build internal alignment across Marketing, Product, and Technology teams to embed GEO best practices globally.

Experience Requirements:

5-8 years in SEO, digital strategy, or technical search optimization , with a focus on enterprise-scale websites.

Strong understanding of LLMs, generative AI search , and how models retrieve, summarize, and rank information.

Proven ability to design measurement frameworks and KPIs for emerging digital channels.

Solid grounding in structured data, schema markup, entity optimization, and API integration .

Experience collaborating cross-functionally across marketing, analytics, and product/engineering teams.

Excellent communication and storytelling skills; able to translate technical insights into strategic recommendations.

Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.

W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.

Please be advised- If anyone reaches out to you about an open position connected with Eliassen Group, please confirm that they have an Eliassen.com email address and never provide personal or financial information to anyone who is not clearly associated with Eliassen Group. If you have any indication of fraudulent activity, please contact InfoSec@eliassen.com.

About Eliassen Group:

Eliassen Group is a leading strategic consulting company for human-powered solutions. For over 30 years, Eliassen has helped thousands of companies reach further and achieve more with their technology solutions, financial, risk & compliance, and advisory solutions, and clinical solutions. With offices from coast to coast and throughout Europe, Eliassen provides a local community presence, balanced with international reach. Eliassen Group strives to positively impact the lives of their employees, clients, consultants, and the communities in which they operate.

Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Don't miss out on our referral program! If we hire a candidate that you refer us to then you can be eligible for a $1,000 referral check!

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