Vice President of Marketing

CoVantage Credit Union • Antigo, WI • 9h ago

Description

Ready to make an impact? Apply today to help shape the future of marketing! Lead the development and execution of marketing and brand strategies to drive membership growth, engagement, and retention. The ideal candidate will foster a high-performing team and oversee campaigns, communications, and digital marketing initiatives aligned with organizational goals and strategic initiatives.

As a CoVantage team member, you'll receive a 401k employer match of up to 200%, a bonus of annual salary up to 10%, a generous employer HSA contribution, and paid time off for community service.

Job Duties:

Engages direct reports in setting impactful and meaningful objectives that align with the mission and service culture, ensuring they understand their roles and priorities.

Fosters a high-performing and mission-driven team, ensures professional growth of direct reports, incorporates coaching into leadership, and leads with questions.

Leads the Marketing Department in developing and executing the creative concepts, integrated marketing campaigns, and brand strategies to promote products and services to members, driving membership growth, engagement, and retention.

Works with the Senior Vice President Marketing and Mission and with other departments to launch new products and services with effective marketing support.

Ensures brand positioning and communication efforts have consistent messaging across all channels.

Provides strategic leadership in managing communications and public relations efforts, ensuring responses align with the credit union's mission, values, and brand reputation.

Evaluates and recommends emerging marketing technologies and AI tools to improve campaign effectiveness and ensure the credit union remains competitive and innovative in its digital outreach.

Directs digital marketing initiatives, including website management, SEO, social media, email marketing, marketing automation, and texting to enhance user experience, strengthen brand position, and effectively promote products and services.

Ensures that marketing campaigns support the credit union in meeting goals for growth, product penetration, member retention, and professionalism.

Establishes clear marketing goals and KPIs aligned with the organization's strategic initiatives.

Consistently monitors and assesses direct reports' performance, communicates expectations, provides constructive feedback, addresses challenges promptly, and ensures fair and improvement-focused discussions.

Oversees budgets for all areas of responsibility, ensuring fiscal stewardship, careful monitoring of advertising spending, and alignment with strategic priorities.

Attends marketing training and/or conferences to remain informed of new marketing strategies, trends, and opportunities.

Requirements:

Bachelor's degree or higher in marketing, business, communications, journalism, advertising, or similar education.

Valid driver's license, as some travel may be required.

Expertise in creative software (e.g., Adobe Creative Suite) and Microsoft 365 Products. Familiarity with digital marketing platforms, analytics tools, marketing automation, and AI-driven marketing solutions.

Minimum of 7 years of experience in marketing and/or communications. Minimum of 5 years in a leadership role, preferably in financial services or a credit union environment.

Ability to work a flexible schedule including occasional evenings and weekends.

Must be bondable.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

Similar Jobs

Manager Trainee

Menards, Inc. • Antigo, WI • 5d ago

Management & Administrative

Manager Trainee Job#:402695 Location:ANTIGO, WI Department:Store Opportunities Category:Manager Trainees Salary:Entry Level Apply To This Job Return To List Job Description Make BIG Money at Menards! Extra $3 per hour on...

5d ago

Go to Apply

Operations Manager Manufacturing

WAUKESHA BEARINGS ANTIGO • Antigo, WI • 2w ago

Management & Administrative

JOB REQUIREMENTS: Dover Precision Components is hiring an Operations Managerfor our Waukesha Bearingsbrand. Waukesha Bearings is a leading designer and manufacturer of hydrodynamic fluid film bearings, active magnetic be...

2w ago

Go to Apply

Customer Service Associate

Walgreens • Antigo, WI • 2w ago

Management & Administrative

Job Description: Models and delivers a distinctive and delightful customer experience. Registers sales on assigned cash register, provides customers with courteous, fair, friendly, and efficient checkout service. Custome...

2w ago

Go to Apply

PHYSICAL THERAPIST

Aspirus Ironwood Hospital • Antigo, WI • 1d ago

Hospital & Medical

Compassion. Accountability. Collaboration. Foresight. Joy. These are the Aspirus Core Values; and we are looking for the BEST around to join us as we demonstrate those values Every. Single. Day. Aspirus Langlade Hospital...

1d ago

Go to Apply

PHYSICAL THERAPIST

Aspirus Ironwood Hospital • Antigo, WI • 1d ago

Hospital & Medical

1d ago

Go to Apply

PHYSICAL THERAPIST: Outpatient

Aspirus Ironwood Hospital • Antigo, WI • 1d ago

Hospital & Medical

1d ago

Go to Apply

PHYSICAL THERAPIST

Aspirus Ironwood Hospital • Antigo, WI • 1d ago

Hospital & Medical

1d ago

Go to Apply

Electrical Engineer

AMRON - DIV OF AMTEC CORP • Antigo, WI • 4d ago

IT & Engineering

JOB REQUIREMENTS: Essential Duties and Responsibilities This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from...

4d ago

Go to Apply

Home Care Technician-URGENT HIRE

COMMUNITY HORIZONS LLC • Hatley, WI • 4d ago

Hospital & Medical

JOB REQUIREMENTS: Home Care Technician-URGENT HIRE! Member is in search of an energetic, hardworking and dependable Home Care Technician who is interested in working for a male member in his country home in Hatley, WI. H...

4d ago

Go to Apply

Truck Driver Regional Refrigerated Fleet - Weekly Home Time

Roehl Transport • Wittenberg, WI • 1w ago

Trucking & Construction

Ask about our Dynamic Pay Plan! As a Refrigerated Midwest Regional Fleet CDL truck driver, you'll haul mostly cheese and other frozen or temperature controlled products (very little produce) to many of the same customers...

1w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.