Account Director

FREEMAN • Royal Oak, MI • 5h ago

About Us

Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust-all around the world.

Summary

The Account Director - Exhibit Sales is responsible for driving revenue growth through the identification, pursuit, and closing of new business opportunities within the trade show and exhibit space. This position maintains a client-centric focus while executing integrated sales strategies, building long-term relationships, and exceeding revenue targets. The role is distinguished by a focus on proactive business development, qualifying prospects, and delivering tailored solutions that address client needs.

This position will support our Growth team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations:

Philadelphia, PA

Atlanta, GA

Los Angeles, CA

Grand Prairie, TX

Royal Oak, MI

Las Vegas, NV

Essential Duties & Responsibilities

? Identify and Pursue Opportunities: Proactively research, target, and engage prospective clients, leveraging a thorough understanding of Sparks infrastructure, capabilities, and staff roles to present tailored solutions.

? Sales Generation and Closing: Generate leads, develop sales plans for target accounts, and move prospects through the pipeline to successful close, using all available techniques (outreach, networking, events, etc.).

? Client Relationship Management: Build and maintain strong relationships with clients at all levels, across industries, to understand business and marketing objectives and provide effective, value-driven solutions.

? Strategic Communication: Clearly communicate roles, responsibilities, project scope, budgets, schedules, and status updates to clients and internal teams, ensuring transparency and accountability throughout the sales and delivery process.

? Program Delivery Oversight: Remain involved from project inception through execution, collaborating with Project Leads and internal teams to guarantee that client objectives are met and deliverables align with expectations.

? Collaboration & Teamwork: Work closely with marketing, creative, and project teams in the development of proposals, RFIs, RFPs, and presentations. Participate in creative brainstorms and support a collaborative, solutions-oriented culture.

? Reporting & Documentation: Maintain detailed and accurate reporting of sales activity, pipeline status, new opportunities, and forecasts using Salesforce or other tools, and ensure up-to-date internal communication.

? Client Briefing & Strategy: Complete strategic briefs for project kick-offs and provide timely, clear input to both internal and external stakeholders to set programs up for success.

? Industry Presence: Represent Sparks at key industry events, tradeshows, and forums to source new business and expand the agency's profile.

? Continuous Improvement: Gather client feedback, anticipate potential challenges, propose innovative solutions, and participate in the ongoing evolution of sales and delivery processes.

Education & Experience

Required Qualifications:

? Bachelor's degree preferred, High School Diploma or Equivalent with relevant work experience required.

? 7+ years of experience in trade show and exhibit sales.

? Demonstrated new business development track record, including prospecting, qualifying, and closing complex sales opportunities.

? Proven ability to successfully develop and execute sales strategies to generate revenue and build lasting client partnerships.

? Excellent relationship-building, networking, and communication skills (written and verbal).

? Self-motivated and goal-oriented, with tenacity and resilience in pursuing and closing business.

? Willingness to travel as required for client meetings, trade shows, and industry events.

Preferred Skills:

? Experience managing a pipeline using Salesforce or similar CRM platforms.

? Creative thinker with resourcefulness and an entrepreneurial mindset.

? Ability to thrive independently or as part of a collaborative, cross-functional team.

? Strong organizational skills and attention to detail.

? Comfortable operating in a dynamic, fast-changing agency environment.

Travel Requirements

Travel up to 25%

What We Offer

Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the @types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

Medical, Dental, Vision Insurance

Tuition Reimbursement

Paid Parental Leave

Life, Accident and Disability

Retirement with Company Match

Paid Time Off

Salary range of $100,000-$125,000 based upon experience

Eligible for a growth commissioned bonus

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

LI-Hybrid

FREEMAN

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