Director, AI Marketing Analytics

Experian • United States, United States • 21h ago

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to work towards their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Experian is looking for a strategic Director of AI Marketing Analytics to lead innovation in data-driven marketing strategies across the consumer lending lifecycle. Reporting to the VP of Analytics Consulting, this hands-on role will drive the development and deployment of advanced AI solutions-including agentic intelligence-to optimize marketing performance, customer acquisition and portfolio growth.

You will bring expertise in consumer credit data, marketing analytics and modeling and machine learning along with experience managing cross-functional teams and delivering measurable growth.

Responsibilities:

Lead the design, development, and implementation of AI-driven marketing analytics solutions across the consumer credit lifecycle (prospecting, acquisition, portfolio management).

Hands-on building and iteration on agentic AI solutions using coding languages and packages, contributing directly to the development of intelligent agents capable of marketing decision-making and optimization.

Champion the use of agentic AI intelligence to enhance campaign targeting, personalization, and optimization.

You will drive the development of new analytical products and services, using Big Data platforms and cloud-based infrastructure.

You will serve as a subject matter expert on credit bureau data, marketing attribution, and predictive modeling in consumer lending.

Collaborate with partners across Marketing, Product and Technology to align analytics initiatives with strategic business objectives.

Oversee the deployment and monitoring of machine learning models in production environments, ensuring performance, compliance and scalability.

Drive the development of new analytical products and services, leveraging Big Data platforms and cloud-based infrastructure.

Present insights, strategies, and recommendations to senior leadership and external clients.

Translate business requirements into actionable AI solutions, balancing innovation with operational feasibility.

Demonstrated expertise in marketing analytics and modeling within consumer lending or financial services

8+ years of experience in data science or analytics, preferably with at least 2 years in a leadership role

Advanced proficiency in Python, Spark and modern AI agent frameworks with a portfolio of implemented agent-based solutions

Exceptional communication and stakeholder management skills with proven ability to lead cross-functional initiatives and deliver business value

Bachelor's or Master's degree in Data Science, Computer Science, Statistics, Marketing Analytics, or related field

Hands-on expertise in building agentic AI systems, with practical experience applying these techniques to real-world marketing analytics or consumer lending use cases

Benefits/Perks:

Competitive compensation package and bonus plan

Core benefits including full medical, dental, vision, and matching 401K

Flexible schedule, ability to work remotely, hybrid, or in-office

Flexible time off, including volunteer time off, vacation, sick, and 12-paid holidays

Additional Information

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, color, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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